Sixteen years of soulpreneur groups
From 2010 to 2026, I hosted masterminds, group coaching and memberships for coaches, healers and other soulpreneurs, with up to 300 members at a time. Those groups have now closed. You can still bring your business questions to my free monthly Q&A call, and my courses are open to everyone.
It started with a few people who didn’t want to build alone
In 2010, my second year of coaching full-time, a handful of heart-led business owners asked if we could keep meeting. They didn’t want another course. They wanted the steadiness of doing the work alongside each other.
That small circle became a practice I kept for sixteen years, with a group running every year from 2010 to 2026. Some seasons it was an intimate mastermind of a few committed people, and in others it grew to a few hundred.
“These are sacred and sane spaces in the crazy marketing and business world.”
— Shweta Parmar, longtime member
The groups I hosted
They took many forms over the years, and each paired my guidance with a circle of committed peers.
MasterHeart
Flagship group mentoring
My year-long authentic-business mentoring program. Members committed to a full year of building together, with regular coaching from me, small accountability teams and a private circle of peers. Some stayed five years and longer.
Authentic Business Circle
The ABC · monthly circle
A lighter monthly membership for heart-based business owners who wanted the community and group coaching without a year-long commitment.
Soul Gym
Inner practice
A gathering for the inner side of soulful business, with presence, resilience and self-care as the foundation under everything else we built.
Work Retreats
Live co-working
Calm, focused virtual co-working sessions, where members worked side by side and got their own projects done in good company.
Joyful Productivity Club
Ongoing practice
A group practicing joyful, sustainable productivity together, with gentle accountability, shared rhythms and calm, doable structure.
AI for Soulpreneurs
The most recent
My last group, exploring how to use AI with discernment, ethics and humanity, without losing soul or genuine relationship.
Before these, there were earlier masterminds and circles, going all the way back to 2010.
What made these groups work?
I never treated the group as a bonus feature. It was the main event.
- ✓Belonging came first. Members came for the group as much as for me, and often stayed for the friendships.
- ✓Co-learning, never lecturing. We learned from each other’s questions, wins and stumbles. I taught from beside, not from above.
- ✓A real person who showed up. I was in the group regularly, answering questions, giving feedback and celebrating progress.
- ✓Bonds that outlasted the program. Friendships between members often continued long after a program ended.
- ✓Calm, hype-free spaces. Heart-centered and unhurried, away from the loud, pressured world of online business.
- ✓Structure that steadied people. Accountability teams, shared rhythms and clear next steps, so members felt held and oriented instead of overwhelmed.
What members said
“I’ve been fortunate enough to be in the MasterHeart program for five years. The value is incalculable!”
Sensitive Introverts
“The best group mentoring program I’ve ever experienced. George’s care, attention, and expertise — not to mention the community.”
“Worth every cent. Exceptional support, and community. George makes being a good human and building a good business feel like the same thing.”
“A wonderful, authentic, intimate community — for connection, sharing challenges, and lots of un/learning together.”
“After several months in the program, my business feels far more stable and consistent. I know what to keep doing, week after week.”
Why I stepped back
After sixteen years of hosting groups, I brought them to a grateful close in 2026 and stepped into semi-retirement. Facilitating live groups well takes a great deal of ongoing energy.
Stepping back lets me put that energy into my courses and my free writing, which anyone can use at their own pace for years to come.
Now I keep only the offers that bring me joy and a deep sense of purpose, and that the people they serve love.
What’s open now
What these groups were built around is still here, and it’s open to everyone.
Free monthly Q&A call
Once a month, at two times for different time zones, I answer soulpreneurs’ questions live, for free.
Self-paced courses
Step-by-step courses on authentic marketing, joyful productivity, healthy money and more, to take at your own pace.
Free knowledge library
Years of articles, videos and podcast episodes, sorted by topic.
To hear what I’m writing and teaching next, get my newsletter.
Bring your questions to a free Q&A call
The call is open to everyone, and you’re welcome to come back as often as you like.
Come to a free monthly Q&A callTo everyone who ever sat in one of these circles, thank you. You made them sacred. 🙏