Business Tao with George Kao
A free podcast for coaches, healers and other soulpreneurs, with short, practical episodes on marketing with care, joyful productivity and healthy money. Listen on Apple Podcasts, Spotify, Substack or any podcast app.

What is Business Tao?
Business Tao is my podcast for coaches, healers and other soulpreneurs who want to grow a business without hype or pressure. Each episode is one practical teaching from me, drawn from coaching soulpreneurs since 2009.
Market with care, build steadier work habits, and approach money with less stress.
If marketing feels yucky and you mostly want to help people, this show is for you.
Where to listen
The show is free wherever you listen. Subscribe once in the Apple Podcasts app on your iPhone, iPad or Mac, and new episodes come to you.
Or use one of these instead:
Any other podcast app
Paste the show’s RSS feed into any podcast app that takes one.
What are the episodes about?
Three themes run through the show, and through everything I teach.
Authentic Marketing
Sharing your work with care and generosity, as a way of serving people.
Joyful Productivity
Calm, steady habits that leave you with energy at the end of the day.
Healthy Money
A grounded, peaceful relationship with money, rooted in integrity.
Would you rather watch, read or ask?
Watch the videos
More than 2,000 free videos on YouTube, sorted by topic.
Read the blog
In-depth articles on the same themes, written for soulpreneurs.
Chat with my AI
A free AI assistant trained on my work. Ask it about your own business, any time.
Browse my free library
My articles, videos and guides, sorted by topic and by format.

The voice behind Business Tao
Training with Lee Glickstein’s Speaking Circles encouraged me to speak from a place of truth and vulnerability. I try to bring that to every episode.
Business Tao is one of the ways I share what I know for free, along with my videos and articles. My self-paced courses go deeper, one step at a time.
Questions about the podcast
“Is the podcast free?”
Yes. Every episode is free on Apple Podcasts, Spotify, Substack and any other podcast app.
“How long are the episodes?”
Most run under twenty minutes, so one fits into a walk or a commute.
“Where should I start?”
Start with the newest episode. Each one stands on its own, so you can also scroll the list and pick any title that catches your eye.
“Can I ask you my own question?”
Yes. Bring it to my free monthly Q&A call, which runs at two times for different time zones.
Or ask my AI assistant, trained on my work, any time.
Press play on one episode
Open the show in your podcast app and pick the episode whose title sounds most like your own question.
Want to get in touch? You can reach me here.