Website Creation with AI
Module 1, “Why now, and your toolkit”, free to watch for 72 hours.
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About 49 minutes, in 8 short segments. You’ll have 72 hours from the moment you first open it. If you buy the course, this module comes with it, along with all the others, and you keep them for life.
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Inside this module
- ✓Why your website still matters in the AI age.
- ✓What's now possible.
- ✓⭐ Before & after — five pages from my own site.
- ✓Choosing your AI assistant.
- ✓Software that works with AI.
- ✓The trap, and what changes when it represents you.
- ✓What you bring vs. what we build.
What people said
“The connectors + the Chrome plug in is a game changer!”
“Appreciate this, it's a completely new mentality.”
“I’ve been wanting to learn how to redesign my website with the help of AI, so I’m especially excited about this.😊”
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Module 1’s Lessons:
- 1.0Why your website still matters in the AI age11 min
- 1.1What's now possible11 min
- ⭐ Before & after — five pages from my own site9 min
- 1.2Choosing your AI assistant6 min
- 1.2aIs it safe to give AI access to my computer? · supplement2 min
- 1.3Software that works with AI4 min
- 1.4The trap, and what changes when it represents you2 min
- 1.5What you bring vs. what we build → the invitation4 min
1.0 · Why your website still matters in the AI age
Video · 11 min
Key points from the video
- The question: does a website still matter? Social platforms got good at keeping people inside them, so the site looked optional. George's view: the opposite happened, for a reason almost nobody planned for.
- Four eras of online attention (each changed what a website was for):
- Directories (late 1990s into the 2000s): click a category (animals, psychology), land on a handmade, mostly-words page.
- Social media (mid-2000s to mid-2010s): visual, thumbnail-driven; many people chose to build an audience on the platform and let the website drift.
- Short-form video (late 2010s onward): reels, shorts, TikToks; attention got shorter. Inside this era social media became interest media: feeds are mostly creators an algorithm predicts you will like, not friends or brands you follow. The social graph became an interest graph.
- AI and agents (the last couple of years, more so ahead): people spend more of their working day instructing an AI (go find this, update my website) than surfing the web. George describes his own day this way.
- Consequence 1, who visits: most visitors to your site going forward will be AI agents acting for humans. Sometime in 2025 more of the text, images and video online was being made by AI than by humans (podcasts had not crossed yet; "Give it a few years."); a published chart of human vs AI content is at Visual Capitalist. Search already works this way: the AI overview is the default answer, an agent that decided what looked credible and brought it back. People who say they do not use agents yet will have them pushed on them. So to be found by humans in the years ahead, you write for the agents doing their research on those humans' behalf.
- Consequence 2, the site changed jobs: it used to be a brochure someone read; it is becoming the source other things read about you. Before booking you, more people ask an assistant about you first, and the answer is assembled largely from your site.
- A sparse or out-of-date site does more than look dated: it under-describes you to the thing doing the summarizing, and you never see that happen.
- "A site written clearly for a human usually reads well to an AI too." No second version to build or maintain, no new discipline to learn.
- A site made with AI is also likely to be more legible to the AI agents that curate service providers (consultants, coaches, healers) for their humans.
- What the site needs to be: not clever, but accurate and complete about who you serve, what you do, and what it is like to work with you.
- Somatic therapist with one service page from years ago: an assistant asked about her can only describe that one offering, so that is the practice a prospective client hears about.
- Grief coach with a rich, current site about her specific work: an assistant asked "who helps people after a late-life divorce?" has something real to work with, and she never knew the conversation happened.
- "Neither of them did anything wrong. One just gave the machines more to go on."
- Why sites went stale: updating was technically hard, slow, and scary for non-designers (fear of messing up the look). George just revamped his entire site over about two months with AI without touching the design; most of the writing was AI-drafted, and he approved, edited and redirected everything.
- Reflection prompts George set: (1) imagine someone asking an AI about you today: what would it say? (2) what would you love an AI to say about you and your work? Answer as stream of consciousness: your AI can later turn it into page content, and "messy honest input beats polished vague input every time." Imagine technical, design, writing and time obstacles all removed: what would you want your site to say, and what should AI agents discover about your work? This is the start of brainstorming for the site.
- He returns to this idea at the end of the course with a page built specifically to be handed to an AI (see the Best Ideas page below).
The full lesson text (click to show)
Welcome! Let's start with a question you may be holding: does a website even matter anymore?
It's a fair question. Social platforms got good at keeping people inside them, and for a while your own site did look optional.
I think the opposite happened, and almost nobody planned for the reason why.
📈 Four eras of online attention
I sketched this live, so here it is in writing. Where people spend their attention online has moved four times, and each move changed what a website was for:
- Directories (late 1990s into the 2000s). You clicked a category — animals, psychology — and found a handmade page. Mostly words, few pictures.
- Social media (mid-2000s to the mid-2010s). Visual and thumbnail-driven. Plenty of us decided to build an audience on the platform and let the website drift.
- Short-form video (late 2010s onward). Reels, Shorts, TikToks — and, along the way, attention got shorter.
- AI and agents (the last couple of years, and more so from here).
There is a shift inside the third one that matters: social media became interest media. When you scroll Facebook or Instagram or LinkedIn now, most of what you see is not from friends, and not from brands you followed. It is from creators an algorithm predicts you will like. The social graph became an interest graph.
🤖 AI is now how people check you out
Before someone books with you, more and more of them ask an assistant about you first. And what that assistant says is assembled largely from what your site says.
So your website has changed jobs. It used to be a brochure someone read. It's becoming the source that other things read about you.
Two consequences follow:
- A sparse or out-of-date site does more than look dated. It under-describes you to the thing doing the summarizing — and you never see that happen.
- A site written clearly for a human usually reads well to an AI too. There's no second version to build and maintain.
That second one is the relief. You're not being asked to learn a new discipline on top of everything else.
Two things follow. Most of your site’s visitors, going forward, will be AI agents rather than people. And the balance of what exists online has already tipped: sometime in 2025, more of the text, images and video on the internet was being made by AI than by humans. I asked for the chart live and Lynne Young found it — Visual Capitalist has it here. Podcasts have not crossed over yet. Give it a few years.
You can watch this happen in ordinary places. Google something and the AI overview is the default answer — an agent went out, decided what looked credible, and brought it back. So if you want to be found by humans in the years ahead, you will be writing for the agents doing their research on those humans’ behalf.
🌱 What this means for you
Your site doesn't need to be clever. It needs to be accurate and complete about who you serve, what you do, and what it's like to work with you.
Two examples of how this shows up:
- A somatic therapist whose site lists one service page from years ago. An assistant asked about her can only describe that one offering — so that's the shape of practice a prospective client hears about.
- A grief coach with a rich, current site about the specific work she does. An assistant asked "who helps people after a late-life divorce?" has something real to work with, and she never knew the conversation happened.
Neither of them did anything wrong. One just gave the machines more to go on.
We'll come back to this at the very end of our time together, with a page of mine that was built specifically to be handed to an AI.
Two questions to answer, and to share in the Student Discussion doc if you like:
- When you imagine someone asking an AI assistant about you today, what do you think it would say?
- And the more interesting one — what would you love for an AI to say about you and your work? Let it be stream of consciousness; no need to make it tidy. Your own AI can turn that raw material into webpage content later, and messy honest input beats polished vague input every time. 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
1.1 · What's now possible
Video · 11 min
Key points from the video
- What is now possible: you can create or recreate your website by talking to an AI. Type or dictate (dictation is good enough now: click the microphone and talk). Once the tooling is in place you can remake any page anytime.
- It removes the lock-in fears: a designer built it for thousands and you are afraid to change it; or you are afraid of breaking something you cannot fix (George has broken his own site several times). The AI does the technical work cleanly and you guide the design.
- His numbers (as of 2026): he rebuilt about 25 pages with AI; the first took about 45 minutes, each later page about 20. That is working alone on a site he knows inside out; a student's first page will probably go slower, which is fine.
- What the speed buys (when a page takes 20 minutes instead of two weeks):
- Obvious: try the other headline because trying is cheap; finally rewrite the About page you have disliked for a year; stop treating a page as something to get right the first time.
- Experimental pages: publish a rough one, ask a few people what they think, hand the replies to your AI, have it update the page. The feedback loop shrinks from months to an afternoon.
- Split testing: two versions of a page, half of visitors to each, let the AI read the results after a couple of weeks and pick the winner for your business. You learn what your audience wants most from you instead of guessing for another year.
- Collaboration pages: when you partner with another creator, make a page for their audience ("Welcome, friends of Jane Doe!"), with your AI first reading the partner's content and audience so the welcome meshes with what they know and care about. Used to be too much work; now twenty minutes.
- The principle: "Quality stops depending on getting it perfect up front, and starts depending on how many passes you're willing to make." That makes success easier, not just faster.
- How George actually works with it (examples from his own rebuild):
- Email opt-in page: his old one was "the entire extent of my technical and design ability"; he built a whole business being that cheesy. His prompt was essentially to have the AI read his website and then upgrade his email opt-in box. Test question for before/after: which feels more professional and credible?
- Course catalog page: it had been a long text list for over ten years. He asked the AI to upgrade it however it judged his brand to be. Unasked, the AI added jump buttons and a chooser, proposed grouping courses into phases (it pulled the phases from an old guide he had forgotten to update), pulled cover images from each course page, wrote the mini descriptions, and added an announcement-list sign-up at the bottom. It also knows to update the catalog (including the course count) every time he launches a course.
- His Contact page had gone unchanged for 12 to 15 years and his About page for more than a decade (About text was too narrow and too small, and he did not know how to widen it, so he lived with it). The AI fixed the proportions, used a folder of his photos, and decided on its own to add a visual frameworks section.
- His comment on the new Contact page: it makes him look like someone who knows what he is doing rather than a beginner.
- A Perspectives page: he asked the AI to go through all his blog posts, courses and YouTube videos and pick out his most distinctive ideas, the least mainstream ones. This works because AI is trained on the mainstream, so it knows when what he says differs from the standard answer to a question like "what is marketing?". The AI invented the categories and the search box.
- A Best Ideas page: he asked his audience what his best ideas are, the AI collected 72 responses (as of 2026) into a page, with a downloadable document anyone can feed into their own AI so it can talk from his perspective as a free business coach.
- He did all of it mostly by talking and not editing much afterward, without ever touching his site-builder; he used the AI app, which connected to his site behind the scenes. The rest of this course teaches how to do the same.
The full lesson text (click to show)
So if the site is doing that much work, the next question is whether rebuilding it is realistic. For most of us it hasn't been.
Something changed for me, though.
🛠 What I did
I rebuilt my own site working with AI — around 25 pages. The first page took me about 45 minutes. Every page after that took roughly 20.
Those are my numbers, working alone, on a site I know inside out. Your first page will probably go slower, and that's completely fine — we'll take it slowly together when we get there.
Two things I glossed over live. You do not have to type — dictation is good enough now that you click the microphone and talk, and the AI writes. And to show you those old pages I had to go to the Wayback Machine and pull an April snapshot, because the originals are gone.
I will also say this plainly: my old email sign-up page was the entire extent of my technical and design ability, and I built a whole business being that cheesy. I have broken my own site several times over the years. That is the fear this removes — touching something a designer charged you thousands for, or breaking something you cannot fix yourself.
⏱ What the speed actually buys you
Something opens up once a page takes 20 minutes instead of two weeks. The obvious part first:
- You try the other headline, because trying it is cheap.
- You finally rewrite the About page you've disliked for a year.
- You stop treating a page as something you have to get right the first time.
Then the less obvious part, which is where this gets genuinely interesting:
- You can put up experimental pages. Publish a rough one, ask a few people what they think, hand the replies straight to your AI, and have it update the page. The feedback loop goes from months to an afternoon.
- You can split test. Run two versions of a page, let your AI read what happened, and find out what your audience actually wants most from you — rather than guessing at it for another year.
- You can make collaboration pages. When you partner with someone, spin up a page for their audience to land on — "Welcome, friends of Jane Doe!" — with your AI reading the partner's own content and audience first so the welcome genuinely meshes with what they already know and care about. That page used to be too much work to bother with. Now it's twenty minutes.
Quality stops depending on getting it perfect up front, and starts depending on how many passes you're willing to make. That's a much kinder game to play — and it's why this makes success easier, not only faster.
Share in the Student Discussion doc: what would it make possible for you, if webpages were easy and even fun to create instead of a burden? 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
⭐ Before & after — five pages from my own site
Video · 9 min
Key points from the video
- Setup: George does not code, does not do graphic design, and his copywriting is not especially good. These pages exist anyway. Five pages, before vs after (the "before" links are web-archive snapshots):
- About (before · after): the surprise is the new page is longer. What changed was structure: section bands, a card grid, pull-quote testimonials, a real closing block. "The redesign didn't make the page shorter. It made it navigable."
- Contact (before · after): the principle. The old first screen was a big photo and someone else's testimonial, with every way to reach him below the fold. The new first screen does the page's job: who I am, one warm sentence, two clear ways in.
- Courses (before · after): the clearest picture of the difference. A numbered list of 25 blue text links (as of 2026) became four named phases, 25 cover-image cards, and a chooser at the top for people unsure where to start. "Same 25 things, arranged so someone can actually choose."
- Email opt-in (before · after): the page most students will want for themselves. It has exactly one job. It is the page a soulpreneur can point every piece of content toward, and the one most of us have never really built.
- Best Ideas (after): the one that opens outward. It was never a page, only a Google Doc people had to leave his site to read. Now it is a long page headed "Made to be handed to an AI." "This one didn't get prettier. It became something an AI can read."
- Two questions that travel better than "do I like this design?" (they work on any page you own):
- What job is this first screen doing?
- Could someone find their way without knowing my site already?
- None needed a designer, and after the first none took much more than about twenty minutes.
The full lesson text (click to show)
I want to show you five pages from my own site — what they looked like before, and what they look like now.
I don't know how to code, I don't do graphic design, and my copywriting isn't especially good. These pages exist anyway.
🖼 The five pages
- About — the surprise. The new one is longer than the old one, not shorter. What changed was structure: section bands, a card grid, pull-quote testimonials, a real closing block. The redesign didn't make the page shorter. It made it navigable. ▶ BEFORE · AFTER
- Contact — the principle. The old first screen was a big photo and someone else's testimonial, with every way to reach me below the fold. The new first screen does the page's job: who I am, one warm sentence, and two clear ways in. ▶ BEFORE · AFTER
- Courses — the clearest picture of the difference. It used to be a numbered list of 25 blue text links. It's now four named phases, 25 cards with cover images, and a chooser at the top for people who aren't sure where to start. Same 25 things, arranged so someone can actually choose. ▶ BEFORE · AFTER
- My email opt-in page — the one you're most likely to want for yourself. It has exactly one job. It's also the page a soulpreneur can point every piece of content toward, and the one most of us have never really built. ▶ BEFORE · AFTER
- Best Ideas — the one that opens outward. It wasn't a page at all before; it was a Google Doc people had to leave my site to read. Now it's a long page with a heading that says "Made to be handed to an AI." This one didn't get prettier. It became something an AI can read. AFTER (the before was a Google Doc — nothing to link)
🔎 What to watch for
As each pair goes by, try holding two questions that travel better than "do I like this design?":
- What job is this first screen doing?
- Could someone find their way without knowing my site already?
Both of them work on any page you own.
None of these needed a designer, and after the first one, none of them took much more than twenty minutes.
Share in the Student Discussion doc: which of the five is closest to a page you'd like to fix? 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
1.2 · Choosing your AI assistant
Video · 6 min
Key points from the video
- Which AI: a principle, not a name (so it stays true past a month). Use one of the top few AIs, the companies constantly in the news that are actually building the best models. They leapfrog each other month to month, so do not chase; as of 2026 George would pick from the top three or four labs and fully expects that list to shift.
- Do not take the one a friend recommended or the one in a social-media ad: most are wrappers around the same underlying models with a markup. "You may as well use the original."
- Use the desktop app, not just phone or web. The desktop app can look through your computer files and drive the browser you are already logged into (site builder, social accounts, video channel). The idea is to have an assistant beside you that can operate your computer, which is already logged into everything and holds your files.
- No finished site yet? Do you have files, a cloud drive? A desktop assistant can read thousands of your own documents and work out what to say from where they all converge. You have more raw material than you think.
- The two capabilities to look for: (1) browser access, so it can open your site and see pages as you see them; (2) file access, so it can read files on your computer. "Without those two, you're the one copying and pasting all day, and the whole time saving disappears." Gotcha: a screenshot pasted into chat is a picture, not file access; file access means the assistant opens the folder itself.
- Delegate the setup too: once the desktop app is installed and you are logged in, ask it to do as much of the setup as possible and only come back to you when it needs you (to log in somewhere or install something it cannot).
- How much access is safe: access is scoped (you choose the folders it can see) and revocable (change your mind anytime, nothing breaks). George keeps genuinely sensitive material out of the folders he points it at, which is most of the care he takes. The long version is a separate short course (How I Set Up My AI); nothing here depends on having taken it.
- Cost (as of 2026): browser and file access sit on a paid tier. The entry plan, around $20 a month, will likely hit usage limits quickly if you work through a whole site, leaving you waiting; for a stretch of real website work budget closer to $100 a month. You do not have to stay there: go up for the month or two of rebuilding, then drop back to the cheaper plan for small updates. Usage on a subscription is far cheaper per unit than buying extra usage credits or API tokens as you go (about 100 times cheaper, as of 2026), so do not stay on the cheap plan and top up with pay-as-you-go. A whole-site revamp burns far more usage than small edits; free plans might handle minimal updates; and if you want it free, you could wait a couple of years for costs to fall. He would rather you know the ceiling now than discover it mid-session.
The full lesson text (click to show)
Let's get practical about the assistant itself, because this is where a lot of people get stuck.
🏔 Which AI to choose
I want this to stay true for more than a month, so I will put it as a principle rather than a name: use one of the top few AIs — the companies that are constantly in the news. Those are the ones actually building the models. They leapfrog each other; one month Anthropic is ahead, the next OpenAI, the next Google or Grok. As of this recording I would pick Anthropic, OpenAI or Grok, and I fully expect that list to shift.
What I would not do is take the one a friend recommended, or the one you saw in a Facebook ad. Most of those are a wrapper around the same underlying models, with a markup for the wrapper. You may as well use the original.
Then download the desktop app, not just the phone or web version. The desktop app is what can look through your computer files and drive the browser you are already logged into — your site builder, your social accounts, your YouTube channel.
And if you are thinking George, I don’t even have a finished website yet — do you have files? A Google Drive? Your assistant can read thousands of your own documents and work out what to say from where they all converge. You have more raw material than you think.
🔑 The two capabilities to look for
Plenty of AI tools can write words. For this work, look for two capabilities:
- Browser access — it can open your site and see the pages as you see them.
- File access — it can read the files on your computer.
Without those two, you're the one copying and pasting all day, and the whole time saving disappears.
One gotcha worth knowing: a screenshot pasted into a chat is a picture, not file access. File access means the assistant can open the folder itself.
🤝 What I hand it, and what I don't
A reasonable question at this point is how much access is safe to give.
- Access is scoped — you choose which folders it can see, and that's all it can see.
- Access is revocable — you can change your mind at any point, and nothing breaks.
- I keep genuinely sensitive material out of the folders I point it at — which is most of the care I take.
If you'd like the long version of how I set mine up, that's a course of its own — and nothing today depends on your having taken that course.
💵 What it costs
Browser access and file access live on a paid tier. There's a $20-a-month plan, and I want to be straight with you: if you sit down to work through a whole website, you'll probably run through its usage limits quickly and find yourself waiting.
For a stretch of real website work, budget more like $100 a month.
The part that makes this bearable: you don't have to stay there. Go up for the month or two while you're rebuilding, then drop back down to the cheaper plan once the site is built and you're only making small updates. I'd rather you know that now than discover the ceiling halfway through a working session.
Share in the Student Discussion doc: which assistant are you using right now, if any? 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
1.2a supplement · Is it safe to give AI access to my computer?
Video · 2 min
Several of you asked this live, so I recorded a short answer: if you give an AI assistant access to your computer files or your browser, what stops it doing something you didn't intend?
This is the brief version. I go into it properly in How I Set Up My AI, and we can talk about it more as we go.
Links mentioned: How I Set Up My AI https://www.georgekao.com/simpleromcp
Key points from the video
- The question students asked live: if you give an AI access to your files or browser, what stops it doing something you did not intend?
- George's evidence: for months of daily work his AI has had access to all his Google Docs and Drive, all his computer files, and his browser actions. His only frustration has been how timid it is. The top AI companies are so careful about security and privacy that the problem you will have is it constantly asking permission to look at things; you will end up telling it yes, you already said it can.
- Everything it does is revocable: if it makes a mess, tell it to reset or put things back to the original state.
- This is the brief version; the full treatment is in How I Set Up My AI (georgekao.com/aisetup); a related link is at https://www.georgekao.com/simpleromcp.
Talk about this lesson with other students in the Student Discussion doc.
1.3 · Software that works with AI
Video · 4 min
Key points from the video
- Key reassurance: if your AI has browser access, it does not much matter what your site is built on. You change your site through a browser; your assistant can use that same browser. (As of 2026 AI browser extensions work best with the most popular browser, because that is where the extensions are.)
- Some platforms make it lighter and cheaper in usage by offering an MCP (Model Context Protocol), a direct official AI connector. George edits his website, database, products and courses through AI now and touches the platform itself relatively little. With a connector the AI reads and edits pages directly and the work gets dramatically lighter.
- The question that changes everything: "Does it have an official AI connector?" You do not need to research it: ask your AI, naming your platform, whether it has an MCP connector so AI can change your website through MCP. It does the research and gives the steps.
I use [your platform: Squarespace, WordPress, Wix, Weebly, Square] — does it have an MCP connector so AI can change my website through MCP?
- Honest example (as of 2026): one major site builder had no official connector. Third parties built their own, and George had not examined them enough to call them safe. On such a platform, have the AI drive the browser, or have it write the page code and paste it into a code section yourself: slightly more friction, still far less than by hand.
- His own setup, limits included: his site now runs on Cloudflare, with email and products on Kit, and his AI works with both. That is genuinely useful and has limits (some things it cannot reach, which he works around by hand). He names the limits on purpose: "I'd rather you go in with an accurate picture than a sales pitch."
- AI-native website builders (a student asked this live, "the sharpest question of the session"): do you even need a mainstream builder anymore? George names his bias first: all his website work predates AI and his clients are on mainstream platforms, so he has not seriously tested the AI-native ones. How to decide:
- Compare cost: the AI-native builder's monthly fee vs. your current host plus the AI subscription you would use to update it (about $20 a month for ordinary updates, nearer $100 in a revamp month, as of 2026); the same subscription also does a great deal besides your website.
- Check whether you can choose the model and effort level. Higher-intelligence settings produce genuinely better writing, and a closed builder may not let you.
- Check whether it can read your own material (files, drive, past content) to find your voice; he says this is a large part of why pages sound like him.
- He wants to hear how it goes, good or bad.
- Two free takeaways: https://www.georgekao.com/simpleromcp, a short step-by-step page for connecting an AI to Simplero, a website and course platform (about ten minutes; the highest-leverage thing to do that week if you are on it), and https://drive.google.com/drive/folders/197xpecd1LwyjTSQVyHxwt0SOa3AmxxTZ?usp=sharing, a reference library he handed his own AI, describing how Simplero's pages, courses, events and commerce work, written for an assistant. Point your AI at it and "it stops guessing." If you are on a different platform it still shows the shape of what to look for, and your AI can hunt for the equivalent.
- No connector? You can still do all of this; you will paste more. The assistant writes the page content and you paste it into your site's editor. Slower, completely workable; plenty of people build a site they are proud of this way. "Please don't switch platforms for this. Moving a site is a much bigger project than the one we're doing."
- Method: one step at a time (plan the site, build and publish the first page, keep it true), with time to do each step as you go, and never a checklist to do alone.
The full lesson text (click to show)
One more practical piece, and then we'll talk about what comes next.
Start with the reassuring part: if you give your AI browser access, it does not much matter what your site is built on. How do you change your website today? Through a browser. Your assistant can use that same browser. (As of this recording they work best with Google Chrome, simply because it is the most popular and that is where the extensions are.)
Some platforms make it lighter still, and cheaper in tokens, by offering an MCP — Model Context Protocol, a direct connector. My site now runs on Cloudflare, with my email list, checkout and products on Kit, and I edit all of it through AI. I touch those platforms themselves relatively little.
🔌 The question that changes everything
Ask this about whatever platform your site is on:
Does it have an official AI connector?
If it does, your assistant can read and edit your pages directly, and the work gets dramatically lighter.
You do not have to research this yourself. Open your AI and ask it plainly:
I use [your platform: Squarespace, WordPress, Wix, Weebly, Square] — does it have an MCP connector so AI can change my website through MCP?
It will do the research and give you the steps.
One honest example: as of this recording Squarespace has no official MCP connector. Third parties have built their own, and I have not looked into them closely enough to tell you they are safe. So on Squarespace you would have your AI drive the browser instead — or have it write the page code and paste that in yourself. Slightly more friction, still far less than doing it by hand.
🧩 My own example, limits included
My site now runs on Cloudflare, with email and checkout on Kit, and my AI works with both directly. It's genuinely useful, and it has limits — some things it can't reach, and I work around those by hand.
I mention the limits on purpose. I'd rather you go in with an accurate picture than a sales pitch.
🆕 What about the AI-native website builders?
Shweta asked this live and it is the sharpest question of the session: there are now website creators that are AI-native — built around AI from the start. Do you even need WordPress or Squarespace anymore?
My honest answer starts with a bias I should name. I did all my website work before AI, my clients were all on the mainstream platforms, so that is the perspective I teach from. I have not seriously tested the AI-native ones. Search “AI website creator” and you will find plenty.
So go and compare, on cost: the monthly cost of the AI-native builder, versus your existing host plus the occasional AI subscription you would use to update it. That second path is roughly $20 a month for ordinary updates — more like $100 a month in a month where you revamp the whole site — and that same subscription does a great deal besides your website.
Two things I would want to check before switching, because they are the parts I would miss:
- Can you choose the model and the effort level? I move between a higher and lower intelligence setting depending on the task, and higher-intelligence writing is genuinely better writing. A closed builder may not let you.
- Can it read your own material? A desktop assistant can go through your computer files, your Drive, your past content, and find your voice from all of it. That is a large part of why the pages come out sounding like you.
If you try one and it goes well — or badly — I would genuinely like to hear about it.
🎁 Two things you can take away right now
These are free, and they're yours whether or not you ever take a course of mine:
- https://www.georgekao.com/simpleromcp — a short step-by-step page I wrote for connecting your AI to Simplero. If you're on Simplero, this is the single highest-leverage thing you can do this week, and it takes about ten minutes.
- https://drive.google.com/drive/folders/197xpecd1LwyjTSQVyHxwt0SOa3AmxxTZ?usp=sharing — the reference library I hand to my own AI: how Simplero's pages, courses, events and commerce actually work, written for an assistant rather than for a human. Point your AI at it and it stops guessing.
If you're not on Simplero, the second one is still worth a look — it shows you the shape of what to go and find for your own platform, and you can ask your AI to hunt for the equivalent.
🙂 And if there's no connector
You can still do all of this. You'll paste more.
- You ask the assistant for the page, and it gives you the content.
- You paste it into your site's editor yourself.
It's slower than a connector, and it's completely workable. Plenty of people build a site they're proud of this way on Squarespace, Wix or WordPress.
Please don't switch platforms for this. Moving a site is a much bigger project than the one we're doing.
🪜 One step at a time
None of this arrives at once. The course takes it one step at a time: plan your site and start building it in Module 2, then finish, publish and keep it true in Module 3.
You won't be handed a checklist and sent off to do it alone: every step comes with the prompts to give your AI, and you can bring questions to my free monthly Q&A call (www.georgekao.com/qa).
Share in the Student Discussion doc: what platform is your site on? It will be interesting to see what the spread looks like among students of this course. 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
1.4 · The trap, and what changes when it represents you
Video · 2 min
Key points from the video
- The loop: many people get stuck rewriting the site: new headline, new photo, new colors, again a few months later. From outside it looks like diligence. From inside it often feels like relief, "because rewriting the site is safer than the scarier work of telling people you exist." Nothing is wrong with you; it is more common than not.
- The hidden belief (George owns it, subconsciously, for years): "once my website looks great and expresses my work properly, then I will have the courage and the energy to really go out there." In his experience many clients and audience members hide behind website work in this way; getting known and sharing yourself publicly is the real work.
- What he did not expect: after his site was completely redone with AI he became more confident about putting himself out there, not less. The website was carrying more weight than he realized.
- The excuse is gone: a site can now be done in about a week for around $100 (as of 2026) with you not doing the technical work, the design, or most of the writing (you edit). Make site creation and revamping so light that you free the energy to show up with your heart online.
- Hand the watching over: part of the loop is a low background worry ("is my site still current? Have I said something on there that stopped being true?"). Set your AI to look over the site on a regular rhythm (monthly or quarterly) and return a short list of suggested updates: what has gone stale, what contradicts something newer, what is missing since your work moved on. You still decide; you stop carrying the question.
- What changes when the site finally represents you: the biggest change is in confidence, not traffic. You send the link without wincing or over-explaining; you stop apologizing for yourself on calls because the page already did that work; you pitch things you would otherwise have talked yourself out of.
- The invitation: "stop polishing, and go out there." Let the site be good enough to stand behind, let AI keep it honest, and spend the regained energy on reaching people. He frames this as what he expects to happen once building stops being the hard part, not a promise made before showing you what the tools can do.
The full lesson text (click to show)
Now for something more tender. I've been here myself.
🌀 The loop
Many of us get stuck in a particular way: we keep rewriting the site. New headline. New photo. New colors. Then again a few months later.
From the outside it looks like diligence. From the inside it often feels like relief, because rewriting the site is safer than the scarier work of telling people you exist.
Some things people have said to me about their own version of this:
- "...as if that will bring in all the clients by itself, lol"
- "Been through that loop several times — over it!"
If that's familiar, you're in good company, and there's nothing wrong with you.
I will own this one. It has been true of me too, and subconsciously — I did not know I was being blocked in that way. The shape it takes is: once my website looks great and expresses my work properly, then I will have the courage and the energy to really go out there. Can you relate to that?
What I did not expect is what happened after. Once my site had been completely redone with AI, I became noticeably more confident about putting myself out there — more than I was before, not less. The website was carrying more weight than I realised.
🧘 You can hand the watching over
Part of what keeps the loop spinning is a low background worry: is my site still current? Have I said something on there that stopped being true?
That worry can go to your AI now. Set it up to look over your site on a regular rhythm — monthly, or each quarter — and come back with a short list of suggested updates: what's gone stale, what contradicts something newer, what's missing since your work moved on.
You still decide what to change. But you stop carrying the question.
✨ What changes
What I didn't expect: when the site finally represents you, the biggest change is in your confidence, not your traffic.
- You send the link without wincing or over-explaining it first.
- You stop apologizing for yourself on calls, because the page already did that work.
- You pitch things you'd probably have talked yourself out of.
And that's the real invitation here: stop polishing, and go out there. Let the site be good enough to stand behind, let your AI keep it honest, and spend the energy you get back on the actual work of reaching people.
You’ve seen five pages change, and you now know what the tools can actually do. So this isn’t a promise made before you’d seen anything — it’s what I think happens next, once the building stops being the hard part.
Share in the Student Discussion doc: have you been in the rewrite loop? No judgment at all — it's more common than not. 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
1.5 · What you bring vs. what we build → the invitation
Video · 4 min
Key points from the video
- What you bring: (1) a website or the intention to start one (no site at all is especially welcome: a from-scratch build is one of the clearest before-and-afters; an existing site need not be tidy first); (2) a rough sense of who you are for ("Rough is genuinely enough."); (3) an AI assistant with browser and file access (the only item worth sorting out beforehand; his short course How I Set Up My AI covers it, georgekao.com/aisetup).
- How the work is run: not talks. He teaches a piece, then you pause the video and do the same. Three steps across Modules 2 and 3: plan your site (pages, architecture, gathering materials) · build and publish a page with AI (your page goes live before the course ends, his most concrete promise) · keep it true and share it. His answer to people who have bought courses they never finished is working on your own page as you go.
- What if your block is the words, not the tech? The writing is part of the work, not a prerequisite. AI is good at sensing what you mean, so you need not be brilliant at saying what you think you should say: "say what comes naturally to you, and adjust as you go."
- The AI first looks through your files and whatever content you already have online and offers a draft or hypothesis (for example of your framework).
- With no content at all it interviews you, ideally by voice, as if talking to a coach, designer or copywriter. With relatively few words it can produce a lot of draft; you react (it is accurate, it resonates, or you don't like it) and steer. Stay in the conversation so you direct it one way versus another.
- Deeper messaging work lives in other courses; here it is light.
- Why George does this himself: rebuilding with AI saved him thousands he would have paid human designers, copywriters and technical people. He postponed a brand refresh for years rather than pay for branding that would evolve and need paying for again; now that iteration is cheap he can hand the AI new brand colors and visuals and have it redesign the whole site overnight.
The full lesson text (click to show)
Let's close by being clear about what you bring and what we build.
🎒 What you bring
- A website, or the intention to start one. If you have no site at all yet you're especially welcome — a from-scratch build is one of the clearest before-and-afters there is. And if you do have one, it does not need to be tidy first.
- A rough sense of who you're for. Rough is genuinely enough.
- An AI assistant with browser and file access.
That's everything. If you're missing the third one, that's the only item worth sorting out beforehand.
🧭 What we build together
Three steps, across Modules 2 and 3:
- Plan your site — pages, architecture, and gathering your materials.
- Build and publish your page with AI — publishing it is part of the course, not something left for weeks afterward.
- Keep it true, and share it — so the site stays accurate as you evolve, and people find their way to your pages.
Two things worth saying about how these run:
- They aren't talks. I teach a piece, then we stop so you actually do it — pause the video and do the same.
- The course is built so your page goes live before it ends, not someday.
If you've bought courses you never finished, I understand the hesitation completely. Working on your own page as you go, one step at a time, is my answer to that.
⌨️ What if your block is the words, not the tech?
This came up live, and enough of you raised it that I recorded an answer on the spot — it's the last couple of minutes of the video above.
Several of you said the hard part isn't the building at all. It's not knowing what the words on the page should say. If that's you, you are not in the wrong place: the writing is part of what we do together, not a prerequisite you have to bring finished.
AI is genuinely good at sensing what you mean. So you don't have to be brilliant at saying what you think you should say — say what comes naturally to you, and adjust as you go.
🛠️ Before Module 2: get your AI assistant set up
The one thing worth doing before we build together is setting up your AI assistant with browser and file access. My short course How I Set Up My AI walks you through it in two modules: georgekao.com/aisetup
If you've enrolled in this website course, you already have access. Go straight in here: How I Set Up My AI
Everything about the course lives at georgekao.com/website.
Talk about this lesson with other students in the Student Discussion doc.
After you watch
If you’d like more after watching: The Website Creation with AI course. If you buy the course, this module comes with it, along with all the others, and you keep them for life.
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If you’d like to keep going, the complete Website Creation with AI course is available for enrollment: The Website Creation with AI course. If you buy the course, this module comes with it, along with all the others, and you keep them for life.