Netcaring & Collabs
Module 1, “The Foundations of Netcaring”, free to watch for 72 hours.
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About 48 minutes, in 7 short segments. You’ll have 72 hours from the moment you first open it. If you buy the course, this module comes with it, along with all the others, and you keep them for life.
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Inside this module
- ✓From chore to joy – the netcaring mindset.
- ✓What is a "niche mate"?
- ✓Your starting circle of niche mates.
- ✓The Collab Spiral / 5 Levels of Professional Connection.
- ✓ERI — Easily Referrable Issues.
- ✓What is the connection between Netcaring and ERI?
- ✓Why is there such a reluctance from solopreneurs to do netcaring?
What people said
“If business networking puts you off and makes you feel awkward, then listen to the ideas shared by George in the netcaring course. Building on a grounded approach and not forcing it is the way to go.”
“As I watched it, I felt the stress melt away in not having to keep up and network in the classic way that I was taught as best practices. Netcaring really presses the joy and excitement buttons for my coaching business!”
“And being honest, I was looking at my nichemates more through the competition lens (which of course feels bad). But seeing them as a nichemate feels SO much better! Actually makes me want to reach out and say hi and get to know them as we are doing the same work.”
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Module 1’s Lessons:
- From chore to joy – the netcaring mindset9 min
- What is a "niche mate"?5 min
- Your starting circle of niche mates4 min
- The Collab Spiral / 5 Levels of Professional Connection11 min
- ERI — Easily Referrable Issues5 min
- What is the connection between Netcaring and ERI?3 min
- Why is there such a reluctance from solopreneurs to do netcaring?11 min
From chore to joy – the netcaring mindset
Video · 9 min
Key points from the video
- Opens with a live coaching move: before defining netcaring, George pauses and asks participants to guess or define it in their own words first, because a truth discovered through your own experience sticks with you more than an answer you are handed.
- Offers a rule of thumb for any course or group you join: reply to other people about twice as often as you post your own, which keeps a real community alive and makes you stand out as caring and appreciative.
- Etymology/reframe: "networking" → "netcaring" is a work→care swap. Networking treats connecting as a chore you do for the reward at the end, focused on getting something (leads, referrals, ideas); netcaring cares about the means itself — the experience of connecting — and entrusts the result to something larger than you.
- Names the paradox: when you bring good means (lightness, joy, authentic connection, deep listening, gratitude), better results tend to follow anyway — contrasted with the felt experience of being on the receiving end of an extractive sales call, where the salesperson is just chasing numbers and people can feel it.
- Notes his audience (and himself) tend to be more sensitive, and sensitive people attract sensitive clients — one more reason netcaring (vs. networking) matters specifically for this crowd.
- Subtle but important point: from the outside, netcaring and networking can look identical — a third party watching two people talk might not be able to tell which is happening. The difference is entirely in the inner experience of the person doing it (and often felt by the recipient too).
- Reflection prompt: recall one professional connection that felt "truly joyful and aligned" and name the qualities present — use that as your personal template for netcaring going forward.
- Names the three foundational practices from the lesson text: gratitude (genuinely appreciating others' work and presence), deep listening (paying attention to what colleagues are exploring/seeking), and intentional caring (offering resources/support simply because it feels good) — the concrete building blocks under the mindset shift.
- Names "the energetic ripple effect": caring energy put out without attachment to a specific outcome doesn't travel in a straight line — you might send appreciation to one colleague and, that same week, a different person surprises you with an unrelated opportunity; trusting that ripple (rather than tracking a direct cause→effect) is part of the practice.
The full lesson text (click to show)
A warm welcome to this journey. 🤗
Let’s start by acknowledging a feeling many of us know well: the sense that "networking" is a chore.
It can feel like a heavy task on our to-do list— agenda-driven, inauthentic, even grasping. We show up trying to collect contacts or hunt for referrals, and it can leave us feeling drained and disconnected from our hearts.
What if we could let that go completely?
This is our core invitation: to shift from traditional networking ...towards authentic, joyful netcaring. ✨
Netcaring is not focused on what you can get from the other person.
It focuses on the experience itself -- your curiosity and genuine appreciation, and to sense into any authentic connection that's available.
It operates on a natural and beautiful principle: we all love to support and refer people we genuinely like, trust, and enjoy.
Instead of a chore, connecting becomes a heart-led practice of tending to our professional relationships with the same appreciation and care we'd love to receive.
The foundations of netcaring
How do we practice this? It starts with simple, foundational actions that you likely already do in your personal life:
- Gratitude: Genuinely appreciating the work and presence of others.
- Deep listening: Paying attention to what your colleagues are exploring and seeking.
- Intentional caring: Offering resources and support simply because it feels good to do so.
The energetic ripple effect
Here is a wonderful secret: the energy you put into netcaring doesn't always travel in a straight line.
You might send a heartfelt note of appreciation to one colleague, and in the same week, a different person reaches out with a different and surprising opportunity. This is the energetic ripple effect.
When you put genuine, caring energy into your professional ecosystem without attachment to a specific outcome, the universe often reciprocates in ways you couldn't have planned.
Trust that your joyful connections are creating ripples of goodwill that will flow back to you! 💛
A gentle reflection:
Let’s explore this lightly, connecting it to your own experience. In this course, don't ever be concerned about having the 'right' answers. These prompts are meant to inspire you to practice deeper observation and creativity. Simply start opening up and noticing potential sparks ✨
Take a quiet moment to reflect:
Can you bring to mind one time you made a professional connection that felt truly joyful and aligned?
Maybe it was a conversation at an event, a meaningful comment thread, a DM exchange, or tea with a colleague.
What was it about that interaction that made it feel so good?
What qualities were present?
Let that experience of presence, and those qualities, be your guide. That is the essence of netcaring.
Feel free to share a feeling that came up for you during your reflection in the Student Discussion doc. Tell us anything you'd like about that experience, but kindly keep anyone's personal details anonymous. 🙏🏼
We're here to witness and support one another. 💛
Let's practice replying to one another... adding 2 replies for each 1 comment you post, is a healthy ratio 😊
George's answers to students' questions (click to show)
A student shared: "when I think about netcaring, I like that heart connection, a genuine interest for each other - it's about a win win that feels good for both ! I like a lot masterminds spaces for exemple, that is very exciting and inspiring for me to think together about supporting someone else with a present challenge, I do that regularly for one hour in a female networking in my area. Though keeping the …"
George replied: right on! Indeed we can let go of any general requirement to nurture connections / "keep in touch" but instead, rely on the 5 levels to occasionally connect in a meaningful way.
A student shared: "To me the word "netcaring" means genuinely caring about what another person is putting out into the world. I myself gain from learning and listening to them, and I feel a kinship with what they are sharing. So joining up with them in some way feels like a privilege and has an excitement to it, vs. a "transactional" nature."
George replied: well and simply said!
Talk about this lesson with other students in the Student Discussion doc.
What is a "niche mate"?
Video · 5 min
Key points from the video
- Origin story: George credits Jeffrey Van Dyke and Suzanne Barnes with teaching him the term "niche mate" about 16 years ago, when he started his business, and says he is grateful to have met them. The ecosystem framing of "niche" is separately credited to Tad Hargrave (Marketing for Hippies, "niching spiral").
- Defines niche mate along a sliding scale of overlap factors: similar work, similar type of clients, similar marketing channels, similar audience size. The more of these overlap, the more that person is both a niche mate and a potential competitor. Same person, different energy/frame.
- Even partial overlap counts as valuable: someone doing similar work for a different audience, or different work for a similar audience, is still a possible referral source.
- The core reframe is a golden-rule mirror: if you do similar work as someone, ask how you would want them to look at you — with fear, aggression or avoidance, wishing for your failure, or with curiosity, respect and friendship. If you want to be seen that way, see them that way too. Perception precedes intentional action.
- Practical logic chain: if a niche mate succeeds, the pie has probably grown for everybody; if they have overflow (are thriving), they're more likely to refer clients to you than if they're struggling.
- Light aside: jokes that maybe soon another AI could be a "niche mate" too.
- Practice invitation: pick someone you've historically framed as a "competitor" and consciously re-see them as a niche mate — notice what you appreciate about their approach.
- Field-normalizing illustration from the lesson text: imagine the very first therapist or life coach, who had the hard job of explaining and justifying an entirely new idea (paying someone to hold space for your transformation) — fields like coaching and healing are widely normalized today precisely because thousands of practitioners kept sharing their work; niche mates keep doing that normalizing work for each other now.
The full lesson text (click to show)
In our previous lesson, we began the shift from networking to netcaring. A powerful part of that shift is releasing an idea that can be so draining for heart-centered business owners: the idea of "competition."
In the world of netcaring, there are no competitors. There are only niche mates. 😊
A niche mate is a colleague who serves a similar audience with a similar or complementary service. They are not your rivals; they can become your greatest allies!
Think of them as potential friends and partners in a shared ecosystem, each playing a vital role.
When we see our peers as niche mates, we step into a mindset of abundance.
We realize that we are all working together to expand the pie for everyone in the niche.
For example, the more life coaches, healers, artists, or holistic consultants who are sharing their work, the more the entire world is educated (and normalized) about the value of what we all do.
Imagine the very first therapist or life coach. They had the difficult job of explaining a new concept -- to pay to for someone to hold space for your transformation? Today, those fields are now widely normalized because thousands of practitioners have continually shared about their work.
Your niche mates are doing that -- helping your ideal clients understand the solutions that are available. When they succeed, it creates more opportunities for you, and when you succeed, you do the same for them :)
Practicing this perspective shift...
Let's work with this idea lightly. Think about your own professional field. Can you bring to mind one person or business that you may have previously viewed as a "competitor"?
Now, just for a moment, try seeing them as a niche mate.
Acknowledge the good work they are doing to educate the audience you both serve.
Notice what you appreciate about their approach.
This is just a small shift in perspective, but it's a profound one. It moves us from a place of scarcity and comparison into a space of generosity and shared purpose. 💛
Feel free to share in the Student Discussion doc one thing you noticed during this reflection, and if you'd love to appreciate the good work of a niche mate, feel free to mention them by name if you'd like 🙏🏼
George's answers to students' questions (click to show)
A student shared: "Yes, I can recall a person I used to consider a competitor. In fact, I tried and initiated passing on work, connections, and opportunities to him. However, it seems that he considers me a competitor and I've heard that he openly stated this in a WhatsApp group. Could the idea that everyone can be partners and allies be a fantasy, or is it applicable in business with certain rules that …"
George replied: indeed, some people are not yet open to collaborating, until they see good examples around them. Or if/when they hit rock bottom and realize they really need to be more collaborative...
A student shared: "I was misunderstanding nichemate - i thought it was ONLY those who were adjacent to your work, but not someone doing the same work, but as you explain it it makes so much more sense. And being honest, I was looking at my nichemates more through the competition lens (which of course feels bad). But seeing them as a nichemate feels SO much better! Actually makes me want to reach out and say hi and …"
George replied: yes! they are kindred spirits ... people who tend to have same interests and values and skills ... so it should be lovely to connect with them, if they are open to doing so :)
Talk about this lesson with other students in the Student Discussion doc.
Your starting circle of niche mates
Video · 4 min
Key points from the video
- Frames this as a low-stakes, heart-led first pass, not a rigorous vetting exercise — "plant the first few seeds," refine later in the course.
- Practical sourcing tip list: scan your email list, Facebook friends, LinkedIn contacts, address book, and people you've DM'd — many of them could be niche mates at varying levels, from adjacent to direct.
- Privacy guidance: keep the list of five names private. The one good reason to name a niche mate publicly is a genuine appreciation shout-out, with something specific you appreciate about their work.
- Key instruction on filter-width: use a coarser filter than your instinct wants to. If the exercise feels difficult, you may simply be very discriminating and already vetting heavily in your head, so let more people through for now. Finer vetting comes in later modules.
- The selection heuristic is deliberately emotional, not strategic: choose people your heart is already open to. That is an easier place to start than forcing yourself toward someone you feel you ought to be open to in principle.
- The lesson text's brainstorm prompts (distinct from the video's channel-scanning tips): whose work in your field do you genuinely admire; who's doing similar work in a way that truly inspires you; who have you learned something from recently (their blog/social/newsletter); who simply feels like a kindred spirit on a similar path. Let names surface without judgment or analysis, then write down 5.
The full lesson text (click to show)
In our previous lesson, we welcomed the shift from seeing "competitors" to seeing an abundant ecosystem of niche mates.
Now, let's take a gentle, practical step to bring this idea into your world.
Let's begin to gather your starting circle. 😊
An initial, heart-led list
The goal of this lesson is to create a simple, initial list of nichemates you might enjoy connecting with.
Let's be clear: this is a simple, first exploration. It is not a test, and there is no pressure to get it "right."
Think of it as planting the first few seeds in your netcaring garden. In the coming modules, we will spend much more time on how to expand this list, and how to become more savvy in vetting and filtering for true alignment.
And of course, as you connect with your wonderful fellow students in this course, your circle will joyfully expand in ways you can't even predict yet!
For now, we simply begin.
A gentle brainstorming practice:
Let’s explore this lightly. Open a fresh page in your journal or a simple document titled something like "My Netcaring Circle."
Take a few quiet moments to reflect on these prompts. Allow names to surface without judgment or analysis.
- Whose work in your field (who serve a similar audience) do you genuinely admire?
- Who is doing similar work in a way that truly inspires you?
- Who have you learned something from recently (through their blog, social media, or newsletter)?
- Who comes to mind that simply feels like a kindred spirit on a similar path?
Your simple action
From your brainstorming, gently select and write down the names of 5 niche mates.
This is your starting circle. That's all you need to do for now.
The simple act of writing their names down is a powerful first step in shifting your awareness and intention. (If you more names come to your mind/heart, feel free to add them to your netcaring list as well.)
Of course keep your names anonymous in any comments in the Student Discussion doc, but feel free to reflect on this exercise 🙏🏼
And let's keep practicing replying to one another... adding 2 replies for each 1 comment you post, is a healthy ratio 😊
Talk about this lesson with other students in the Student Discussion doc.
The Collab Spiral / 5 Levels of Professional Connection
Video · 11 min
Key points from the video
- Introduced the concept he was calling the Collaboration Spiral at the time, and said he was still workshopping the name and the visual.
- Explains the ladder→spiral swap directly: his first version was a ladder, which felt too corporate. A spiral fits an ecosystem better and reflects that people can move up, down, or skip around ("you might co-create something wonderful [Level 4] and then spiral back to a simple, occasional chat [Level 1]").
- The five levels, with the illustrative examples George gives:
- Level 1 — Gentle hellos: comments, low-key DMs, no expectation of reply at all; George frames practicing non-attachment to a reply as a spiritual practice in itself — you don't know who's even reading (it might be an assistant, or even AI).
- Level 2 — One-time light collaboration: a simple, light project together once reciprocity has shown up at Level 1. Mentioning someone in a blog post still counts as Level 1, since even a mention carries no attachment.
- Level 3 — Private circle: bringing niche mates into a small group; George highlights that convening one instantly casts you as facilitator and leader, not just participant.
- Level 4 — Co-creating a shared asset: a product, service, or program together — George recommends doing this with one partner first, before adding more people to the mix.
- Level 5 — Deep partnership: George jokes that it is nearly like getting married, then describes it as things like becoming godparent to each other's kids, or the highest form of shared responsibility (e.g., co-facilitating a retreat).
- Nuance on order: you don't have to progress level-by-level in sequence — you might start right away at Level 2 with someone and later move to Level 4 — sequential is ideal (lets you calibrate trust/energy) but not mandatory.
- Distinguishes format weight within levels: an in-person joint event carries enough logistics/responsibility that George would class it closer to Level 5, whereas a comparable virtual collaboration is more Level 4.
- Points to a companion resource for a fuller version of the framework and a larger menu of ideas per level: his blog post "The Collaboration Spiral for Soulpreneurs" (georgekao.com/blog/collab).
The full lesson text (click to show)
In our first lessons, we explored the shift from networking to netcaring and began to gather our starting circle of niche mates. This gives us the "why" and the "who" of authentic connection.
Now, let's explore the "how."
How do we begin to build these joyful, collaborative relationships in a way that feels safe, gradual, and authentic? I offer a framework I call the Collaboration Spiral.
A flexible path of connection
The word "spiral" is intentional. It reminds us that this isn't a rigid, corporate ladder that you must climb, but a gentle, flexible path. ✨
This is a path of building trust over time. The goal isn't to race to the top with everyone. It's to find the right, joyful, and mutually supportive level for each unique relationship. Sometimes you might co-create something wonderful (Level 4) and then spiral back to a simple, occasional chat (Level 1). It's all part of the natural flow of connection.
A brief overview of the five tiers
Here is a simple look at the journey...
- Level 1: Gentle hellos. Small, low-pressure gestures to signal resonance and appreciation.
- Level 2: Our first project together. Simple, one-time collaborations to test your working dynamic.
- Level 3: Our private circle. Deeper, ongoing connection within a small, supportive group.
- Level 4: Creating something new, together. Co-creating a shared asset or intellectual property.
- Level 5: Deep partnership. The highest level of shared responsibility, like co-facilitating a retreat.
For a fuller explanation of each level, read the blog: The Collaboration Spiral for Soulpreneurs
A gentle reflection & creative invitation
As you look at this spiral, which level feels the most interesting or inviting to you right now?
And for those of you who enjoy playing with images (or even AI-generated short videos)... would you like to try your hand at creating a visual of this framework that resonates with you? 😊
Feel free to share in the Student Discussion doc the tier that's calling to you, or any visual you create that you love! 🙏🏼
And remember to reply to one another... share what you appreciate about their comment 💛
George's answers to students' questions (click to show)
A student shared: "level 2 that I've also done is to be a guest in someone else's online program and to invite them back in my program. A once time collaboration. Or is it level 3, because it's a deeper connection ? But it's not ongoing."
George replied: good question! That would be either level 2 or 4 depending on how much time/energy it required from each party.
Level 3 is unique to facilitating small groups. You'll see as we get into module 3!
A student shared: "I had a unique thing come out of a level 2 connection. I did a meet'n'greet call with a therapist who supervises other therapists. They invited me to join their supervision group to introduce myself, and I offered that I could provide a short training for them on a topic of interest for me. So, I got an opportunity to create this training and present it three times! And then they introduced me to …"
George replied: since you did the training several times for the same group (convened by your collaborator) I'd call that level 4 :)
Talk about this lesson with other students in the Student Discussion doc.
ERI — Easily Referrable Issues
Video · 5 min
Key points from the video
- Frames ERI as a living, evolving list — even students who did this exercise in his other courses are encouraged to review it, because their easily referable issues may have changed.
- Defines an "issue" broadly across four categories: a problem/pain, a goal/milestone, a skill to learn, or an experience to have — not just "problems."
- The 3-step process, with the reasoning behind each step:
- Brainstorm without judgment — list everything you help clients with, small to big, quick wins to long journeys.
- Choose your top 3–5 by noticing which ones make you feel most alive/energized in your body as you read them.
- Get outside feedback — ask people outside your own head (for example, your own social media audience) which of the 3–5 makes them immediately think of someone they know who deals with that issue.
- Live Q&A nuance (from a student): does a niche mate need to work with the same issue as you in order to refer? George's answer: not necessarily — sometimes it's about fit, capacity, or simply having a generous heart and referring out even when you do work with that issue yourself.
- Sets up the next module: he closes by saying this ERI will be developed further and shaped into easily referable offers.
The full lesson text (click to show)
We've explored the joyful mindset of netcaring, the abundance of niche mates, and the beautiful, surprising math of how connection grows our work.
So, how do we make it easy for our colleagues and clients to create those ripples for us?
Even when people love what we do, they often struggle to describe it. They might say, "You should talk to my friend, she's a wonderful life coach," which is kind, but often too general to spark a real connection. We can give our network the gift of clarity, making it effortless for them to refer the very people we are here to serve.
Discovering your easily referable issues (ERIs)
The clearest way to do this is by identifying your Easily Referable Issues (ERIs).
An ERI is a simple, human statement describing a specific pain, problem, goal, or experience you love helping people with. It's designed to be so clear that when a colleague hears it, their mind immediately brings forth a person they know: "Oh, I know someone who wants exactly that!"
Most of us have several ERIs within our work. The goal of this lesson is to unearth a few of your favorites and let other students in the Student Discussion doc help you discover which one shines the brightest.
Step 1: Your heart-led brainstorm
Let’s explore this lightly. Don't worry about getting it "perfect" -- give yourself permission to explore what truly energizes you in your work ✨
Grab a journal and spend a few minutes brainstorming a list of issues you love to support your clients with. Use any of these prompts that resonate with you:
- What specific pains do you love to help people heal?
- What problems do you love helping clients to resolve?
- Are there any goals you enjoy supporting clients to achieve?
- What skills, if any, do you love helping people learn?
- What transformations do you feel honored to guide people through?
Step 2: Choose your favorite 3
Now, look over your list.
As you read each one, notice the feeling it brings up in your body.
Circle the top 3 issues that make you feel the most alive, excited, and full of joy.
These are your candidates for your most potent ERIs.
Step 3: The community feedback loop
Here is where the magic of peer feedback comes in. Your peers are the perfect people to tell you which of your issues is the most "referable."
Your simple action for this lesson is to share your top 3 favorite issues in the Student Discussion doc. Frame it as a gentle question to your fellow students:
"Which of these makes you immediately think, I know someone who wants that!?"
An invitation to connect further
Before you move on to Module 2, I invite you to put netcaring into practice right here in the Student Discussion doc.
Do some netcaring in the Student Discussion doc!
Try to schedule a few 30-minute calls with your fellow students over the next few weeks. You can use the time to help each other brainstorm ERIs, get deeper clarity on your favorites, and simply practice the art of joyful connection :)
In Module 2, we will take your most resonant ERI and, with collaborative supportive, shape it into an Easily Referable Offer (ERO)—something concrete that your niche mates will be excited to share.
Feel free to share your top 3 ERIs and your request for feedback in the Student Discussion doc! Students there are welcome to help each other gain more clarity. ✨ 🙏🏼
Talk about this lesson with other students in the Student Discussion doc.
What is the connection between Netcaring and ERI?
Video · 3 min
Key points from the video
- Framed as answering a direct question from a student.
- Core insight: netcaring alone gets you warmth and reciprocity from givers/matchers, but they still need to know exactly what you do to act on that goodwill — ERI/ERO is what makes the goodwill actionable.
- Sharp critique of the standard "elevator pitch" approach: George dismisses reciting a long pitch that sounds AI-written and simply nice, and asks who cares. The goal is instead to say something a colleague can instantly relate to, such as having clients dealing with exactly what they just described, rather than a polished bio recited on cue.
- Names the point plainly: clear ERI/ERO makes netcaring not just enjoyable but also more business productive. The experience is already great, and clarity about your issues and offers adds the productivity.
- Notes that feedback on your ERIs is most useful when it comes from niche mates, and encourages getting it from your existing network of potential niche mates in the next module.
Talk about this lesson with other students in the Student Discussion doc.
Why is there such a reluctance from solopreneurs to do netcaring?
Video · 11 min
Key points from the video
- A striking, business-candid aside.
- George discloses that of his ~50 courses taught (many run multiple times), this course is consistently one of his hardest to sell — this cohort had ~30 signups vs. his usual 70–80, and only 6 people attended live (lower attendance than most courses). He frames everyone watching as therefore unusually special.
- His theory for the reluctance: courses about tools (Facebook ads, content creation, LinkedIn) sell easily because people assume that getting good at a tool means never having to reach out to another human — avoiding vulnerability, embarrassment, rejection. Courses requiring human outreach are a much harder sell.
- Sharp critique of course-marketing hype: programs tout someone who used the formula, templates and tools and now has a six-figure business while sleeping, but George says only around 0.01% of buyers have that experience — most who succeed do a lot more relational work, which goes unmentioned because it doesn't sell courses.
- His AI-era thesis: as AI makes creating and consuming content easier, many people will retreat into scrolling, consuming and AI tools rather than connecting heart to heart. That makes genuine human-to-human connection rarer and more valuable, not obsolete. He calls this the "artisanal human", like an organic human: someone who pauses, says imperfect things and laughs awkwardly, which becomes interesting to be around. Imperfection and pauses become markers of authenticity because AI doesn't need to pause or make mistakes unless it is programmed to imitate them.
- Closing frame: netcaring requires realness and the possibility of rejection — that's why it's rare, and why those willing to do it stand out as representatives of soulful, human-to-human business.
Talk about this lesson with other students in the Student Discussion doc.
After you watch
If you’d like more after watching: The Netcaring & Collabs course. If you buy the course, this module comes with it, along with all the others, and you keep them for life.
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