Create Aligned Offers
Shape a clear 1:1 offer around what your ideal clients want, priced to sustain you and shared in a way that feels like you.
- ✓Choose one specific offer to focus on, without niching your whole business
- ✓Design how your offer works, with a first win for clients soon after they sign up
- ✓Work out a price from your own numbers, and charge everyone the same
- ✓Write your sales page, and share your offer with a two-message launch
Recorded course · go at your own pace · lifetime access
An offer you can stand behind
You might have already discovered that creating a successful soulpreneur business isn’t as easy as it might look…
Maybe you’re good at your work and unsure how to package it, or what to charge. Or you’ve been told to promise big outcomes and press on people’s pain, and that never felt like you.
This course does a few things differently:
- ✓Each offer is one doorway into your work. Choosing one for now still leaves room for many more.
- ✓You describe the outcomes you’ve seen clients reach, and make no promises you can’t keep.
- ✓You keep one price for everyone, set from your own needs and capacity.
- ✓On your sales page, you touch on a client’s pain lightly, the way a caring doctor checks where it hurts.
- ✓Your launch can be two messages, sent four to seven days apart, so you can launch again and again.
You don’t have to niche yourself, but it’s a good idea to niche your offerings.
Once you learn and practice this method, you can then allow your creativity to be applied to offer after offer, giving you a variety of ways to serve your clients for life.
What you’ll be able to do, step by step
You’ll take one 1:1 offer through every step, from choosing a niche to your first launch. I recorded the course while teaching it to a group of students, so you’ll hear their questions and see examples from their offers.
Each module has short videos and a lesson document you can read or hand to your AI, with past students’ questions and my answers.
- Module 1 · Soulful Service Statement and offer niching
Choose one specific offer to start with
Write your Soulful Service Statement, a living description of your whole body of work that keeps you inspired as you create offers.
Then use my 5-part formula and a scoring spreadsheet to brainstorm niches and choose one for your next offer.
This module is free to watch for 72 hours: start the free Module 1 replay.
- Module 2 · Clarify the value of your offer
Know the difference your offer makes, and say so in one sentence
List every step and stumbling block between where your client starts and where they want to be. Then turn each one into a tool, habit or kind of support your offer provides.
You’ll sum up the value in a core statement for your offer, and see how to describe results that are hard to measure.
- Module 3 · Offer format and structure
Design how your 1:1 offer works, from the first win onward
Decide how long you’ll work together, how long and how often you’ll meet, and how you’ll support clients in between, with ideas like checklists and progress trackers.
You’ll plan a First Win, so a client feels the offer was worth it soon after signing up, and put the whole format on one page.
- Module 4 · Pricing your offer
Price your offer from what you need to earn, and where you stand in the market
Fill in my Pricing Template for 1:1 offers, starting from your time off, your client hours and what you need to earn. Then build your packages.
Compare your price with three similar providers, and plan a gradual path upward with the Tapering Strategy. You’ll also set payment, booking and cancellation terms.
- Module 5 · Your offer’s sales page
Write a sales page that helps the right people feel seen
Draft your page section by section in a Google Doc: who it’s for, the realistic outcome, the path you’ll take together, your price and the next step. I also show how I draft with an AI chatbot.
Then get feedback in widening circles (two people, then three, then five), and arrange a beta session or two for a first testimonial.
- Module 6 · Launching your offer
Launch lightly, and learn from every launch
Invite people in circles, starting with those who gave you feedback, each circle with its own two-message gentle launch.
You’ll also see how one offer can have several doorways, and track each launch in my Launch Sales Tracker so the next one feels calmer.
- Extra · Questions and examples
See how others found doorways into their offers
Short videos on whether to name a specific group in your marketing, a review of a student’s doorway page, and finding doorways by looking back at client sessions.
Two tools for every offer you create
Two of my frameworks run through the course, and you can reuse both each time you create an offer.
The 5-part formula for niching an offer
- 1Your energy signature
- 2The specific work your offer does
- 3The specific people it serves
- 4A problem or goal they care about
- 5Why you’re well placed to help
The more of these you can define, the more specific your offer becomes. My spreadsheet helps you score your ideas and see which combination comes out on top.
The Concentric Circles Business Model
- 11:1 clients
- 2Group programs
- 3Online courses
- 4Books
- 5Free content
My answer to “I want to help everyone.” Your 1:1 work sits in the inner circle, priced for that closeness, and the outer circles let you help people at every budget.
What students loved most
When students wrote about this course, these are the moments they mentioned most:
- ✓The First Win, and ideas for giving clients a good experience right after they sign up, like a progress tracker, a running checklist or a personal video.
- ✓Accepting that they can’t help everyone through their 1:1 work, and setting a price from their own numbers with the Pricing Template.
- ✓Learning to hold outcomes lightly, and to describe what clients have experienced without promising more.
- ✓The two-message gentle launch, and the idea of launching to learn.
- ✓The mansion with many doorways, which made them more willing to try different offers.
These reflections come from students of earlier versions of the course.
“I followed George’s guidelines and created a program unlike anything I’ve offered before. It’s so aligned with who I am and what I want to share that it feels easy and fun, and yet people are paying more for it and are happier with it than other programs I’ve done.
I highly recommend Aligned Offers if you are tired of feeling like you have to use manipulative sales tactics or pushy strategies that don’t end up working anyway, and you want to make a bigger impact on the world with your gifts. George will help you find your most unique, sustainable, and meaningful business path.”
Founder of Ma Yoga
“I really enjoyed George’s Offer course. I liked the step-by-step approach where he guided us through different parts of our offer through bite-sized exercises that were enjoyable.
It was great to interact with other like-minded course members as well. Thank you, George!”
“I have learned from your 2 message gentle launch and I have found it to be freeing for me and for their inbox!”
“I'm all in on doing 1:1 coaching now, after trying for too long to build a course and group coaching structure from the top down. Beginning again from the ground up with 1:1 and audience building.”
“The Offers course was my very first course with George. I just loved it. I … worked my way through the well-structured online material and learned so much more than I expected. Not only do I now know how to reframe my offers so that they attract my ideal clients. But I also understand how I can be more authentic in my business. I’ve already been recommending this course to my friends and colleagues.”
What 150 offers taught me
I’ve created over 150 offers of my own. A few of my launches began with zero sales and still finished strong.
Before I became a business coach, I was the first admissions director of the MBA program I had attended myself. Thinking of myself as the admissions director of my own business has helped me ever since, and that lesson is in Module 6.
I look forward to helping you save years of learning by trial and error alone.
A good fit if…
- ✓You’re a coach, healer, teacher or other practitioner who works with clients one-on-one, or would like to
- ✓You have many ideas for offers, and you’re not sure which one to create first
- ✓You’ve wondered what to charge, or whether to charge less for people who are struggling
- ✓Selling has felt pushy to you, and you’d like a way to invite clients that sits well with you
- ✓You already have a sense of what your audience wants from you
Probably not if…
- ×You want personal coaching or feedback on your offer. This course is recorded, and you work through it at your own pace
- ×You mainly want to build a group program. This course focuses on a 1:1 offer, and my Launch Your Group Program course covers groups
- ×You don’t know yet what your people want to buy from you. I recommend starting with my Authentic Market Discovery course
- ×You want a big launch with a long email sequence and a sales funnel. This course teaches a lighter way to launch
By the end, you’ll…
- 1Have a Soulful Service Statement, and one specific offer chosen with the 5-part formula.
- 2Know the value of your offer, summed up in a core statement.
- 3Have the format of your 1:1 offer on one page, including a First Win.
- 4Have a price and packages worked out from your own numbers, with payment and cancellation terms.
- 5Have a sales page draft, feedback from people who know your clients, and a plan for a gentle launch.
$75
One payment for the videos and a lesson document for each module, with links to my niche-scoring spreadsheet, Pricing Template and Launch Sales Tracker. It’s all in a Google Drive folder that’s yours to keep, with lifetime access.
Checkout is on Kit. Then you’ll get a button that opens the course’s Start Here page.
If questions come up as you go, bring them to my free monthly Q&A call.
It’s open to everyone: www.georgekao.com/qa
Before you enroll
“Do I need to niche my whole business?”
No. Your business can stay as broad as you like, while each offer speaks to one kind of client.
Over time you can create several offers, each a different doorway into your work.
“How much time does it take?”
The core modules come to just under six hours of short videos. Three closing videos on doorways and naming your audience add about 25 minutes, and a few lessons include short extra clips.
Most of your time goes into the exercises, like working out your numbers or drafting your sales page, at whatever pace fits your life.
“Can I create an offer for energy work, or other work with results that are hard to measure?”
Yes, and one lesson is devoted to that kind of offer.
You start with a few first clients, then describe in words what changed for them, with no numbers needed.
“Should I charge less for people who can’t afford my work?”
The course suggests one price for everyone, set from your own needs and capacity.
For people who can’t afford your 1:1 work, the Concentric Circles Business Model shows other ways to help them, such as a course, a book or your free content.
“What if I don’t have an email list?”
You can still launch. Your first circle is the people you already know, reached through personal messages before anything public.
The course also makes the case for starting a newsletter, and shows how little time one can take.
“Can’t AI just write my offer for me?”
It can write a sales page in seconds, and Module 5 shows how I use an AI chatbot to rework my own draft. On its own, though, AI writes copy that sounds like the average of what’s out there.
Which offer to create, who it serves and what to charge are your decisions, and the course walks you through each one.
“Do I need to take Authentic Market Discovery first?”
I recommend it, because this course builds on knowing what your audience wants.
If you have your own excellent process to determine what your audience would love to buy from you, you can start here.
“Can I try it before I buy?”
Yes. Module 1 is free to watch for 72 hours after you sign up with your email: start the free replay.
If you buy the course, Module 1 comes with it, along with all the others, and you keep them for life.
“Will I get personal feedback?”
The course is recorded, and it doesn’t include personal feedback.
Each module includes past students’ questions with my answers, and you can bring your own questions to my free monthly Q&A call.
“Can I use it with my AI?”
Yes. Give a module’s lesson document to ChatGPT, Claude or Gemini, and work through the course together.
Any other questions?
Chat with my AI at ai.georgekao.com. It can help you understand how my courses work, and whether this one is right for you.
If you’d rather wait and talk with me, bring your questions to my free monthly Q&A call: www.georgekao.com/qa
Ready to create an offer that feels like you?
Allow me to guide you through the best ways I’ve seen to create effective offers!
$75 · lifetime access · go at your own pace