Describe Your Work Clearly

Warm welcome 🙌🏾 and how to get the most benefit!

Video · 2 min

Key points from the video

• States the course's working title, which is about bringing the many strands of your work together into one clear intro and about page.
• George says his courses tend to draw spiritually grounded, psychologically savvy, heart-led people who show that quality in how they run their businesses, not just in name.
• Self-deprecating framing: George jokes that the videos aren't entertaining on their own; the payoff comes from doing the exercises and engaging with classmates, not passive viewing. (Share with other students in the Student Discussion doc.)
• The course runs over a short, roughly three-week stretch of practicing how to evolve the descriptions of your work. (The course is now self-paced.)

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Your initial (messy 🎨) descriptions!

Video · 8 min

Key points from the video

• Frames the exercise as intentionally ungrounded: he hasn't given any guidance yet, and that is deliberate, a purposely unguided first pass.
• Gives a hard 5-minute timer for the messy first draft, explicitly optimizing for speed over quality; even half of one version is fine to post.
• Offers the audience choice explicitly: write to an imagined ideal client, or to a colleague who could refer clients.
• Frames the later payoff: looking back at this "mess" in 3-4 weeks, or however long the course takes you, to see your own progress.

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Your initial (approximate) audience for your descriptions...

Video · 4 min

Key points from the video

• Defines an ideal client simply: someone who loves your work, gets a lot from it, and whom you enjoy being with — who also knows other people just like them.
• Explicitly disclaims niching-down: this exercise is not about locking yourself into a niche, which he says he dislikes.
• Shares a personal belief about the law of attraction: he has a complicated relationship with it in general, but believes strongly in attracting people through energetic clarity about how a person feels to you, not demographic specificity.
• Invites both demographic and psychographic detail (age/location vs. mindset/life-stage/challenges), acknowledging the profile will evolve with real client experience.

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(Optional) Whirlwind tour of the possible Vocabulary of descriptors :)

Video · 20 min

This is an optional video to watch -- or you can go through it at 2.5x speed. Once you begin playing the video, notice the toolbar at the bottom of the video that says 1x -- click on it and select 2.5x if you'd like :)

Key points from the video

• A rapid-fire, deliberately-fast screen-share tour (recommends 2.5x playback) through ~20 categories of vocabulary George pre-built with AI's help, shown before seeing any student's own description, explicitly so no one feels "copied."
• States the liberation philosophy directly: ideas in words belong to no one; in his view nobody owns an idea. Introduces the playful shared identity "zest makers": the more widely people use shared language, the more meaning it carries in the world (his "growing the pie" framing vs. competing).
• Categories flown through (illustrative, not exhaustive; the full lists come section by section in later lessons): nouns and titles, verbs, idioms, personal adjectives, industry-specific descriptors, core-clientele descriptions, presenting issues and problems, client goals and process language, signature styles, what motivates your work (the "why"), professional experience and credibility phrasing, core values, images and metaphors, symbols of transformation, teaching and learning styles, industry-specific tools and techniques, ethics and confidentiality, cultural sensitivity, flexibility, personal interests, philanthropy, and unique selling propositions.
• Explicit instruction on sequencing: don't treat these lists as fill-in-the-blanks — write from intuition first, then use these lists to refine, then optionally use AI to expand further.

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(Optional) use ChatGPT to further expand your Ideal Audience avatar

Use ChatGPT by going to:

https://ai.com

(Don't go to any other website -- including ChatGPT.com which is one of many faker websites! Instead, use the link I gave you above. Also good: Poe.com, Microsoft Bing Chat but only on "creative" mode.)

Prompt suggestion:

FYI -- I share more on using AI tools in my free AI Library

Key points

• An optional AI-assisted way to expand the earlier rough ideal-client sketch into a fuller avatar before drafting the About Page.
• Provides a prompt template, deliberately scoped to description only: "My purpose is to take your description of them and be able to write an About Page for my website. Don't write the About Page yet. Just tell me about my ideal client."

  Here’s what I know thus far about my probable ideal clients… they are [write in whatever you believe to be true about them, even just a few words is fine, e.g. profession, mindset, stage of life, type of person, issues they’re going through, dreams they have]. Tell me as much as you can about them. My purpose is to take your description of them and be able to write an About Page for my website. Don't write the About Page yet. Just tell me about my ideal client. Thank you so much.

• Cross-references his own full AI Tools course for students who want to go deeper on AI generally.

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(Optional) A few thoughts about Ai...

Video · 9 min

Extra video 1 · 4 min

Will Ai make us lazy and less creative?

What is the legitimate Ai tool to use in our course?

Do we need to protect our privacy when using Ai?

These are big discussions but I offer a few thoughts in the video above (and below).

Key points from the video

• Warns generally of fake AI apps/"fakers" that can steal data, and recommends sticking only to the official access points he provides.
• Privacy guidance: never paste passwords, logins, bank info, SSN, or physical address; treat AI conversations like posting in a private Facebook group, private-feeling but not secure. Points to the 3-dot menu → Settings → data controls → toggle off the chat history and training setting if you want to opt out of training use (at the cost of losing chat history).
• Says he personally keeps chat history on and occasionally uses AI a bit like a therapist or counselor to open up his thinking, believing that's fine as long as he leaves out names and identifying details.
• Additional video, on whether AI makes people lazy and less creative: the calculator analogy: a mathematician still does some math in his head but uses a calculator to go further than he could unaided; likewise George still writes his own first drafts but uses AI as a sparring partner, rather than as a way to dumb himself down by copying and pasting. Predicts online content will increasingly sound the same (because many people will just copy and paste AI output), which is where authentic soulpreneurs come in: the opportunity is to stay sharp and keep their own voice rather than outsourcing it.

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