Launch Your Group Program
Module 1, “Imagine your 20”, free to watch for 72 hours.
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About 45 minutes, in 14 short segments. You’ll have 72 hours from the moment you first open it. If you buy the course, this module comes with it, along with all the others, and you keep them for life.
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Inside this module
- ✓🤗 Warm welcome to this course!
- ✓Let's begin imagining your 20...
- ✓You attract the energy of people you visualize.
- ✓Soulful game of hide & seek 👼🏼✨🌎
- ✓What skill or service would you love to provide to them? 💛
- ✓Lessons from Group Programs...
- ✓What's a "Group Program" vs. an "Online Course"?
- ✓How would you provide the skills/experiences? Gently stepping into program design...
- ✓About catering / over-catering to people’s specific needs...
- ✓What will be the length of your group program?
- ✓Invite your few favorites to 1-1 calls to give you feedback on program design...
What people said
“If you are struggling with competing ideas for your new group program, George's course launches right out of the gate with an excellent method to help you nail this down so that you can finally get started. I just finished the first lesson, and I can hardly wait to experience the rest of this course!”
“Our brains like to overcomplicate things and put us into analysis-paralysis. George's simple and direct teaching style helps to kick that to the curb and start the wheels turning.”
“Lean back and work lightly - I felt my shoulders drop just hearing that George! Definitely need to adopt that more easeful approach for the sake of mutual sustainability.”
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Module 1’s Lessons:
- 🤗 Warm welcome to this course!4 min
- Let's begin imagining your 20...4 min
- You attract the energy of people you visualize1 min
- Soulful game of hide & seek 👼🏼✨🌎6 min
- What skill or service would you love to provide to them? 💛5 min
- Lessons from Group Programs...4 min
- What's a "Group Program" vs. an "Online Course"?2 min
- How would you provide the skills/experiences? Gently stepping into program design...3 min
- About catering / over-catering to people’s specific needs...4 min
- What will be the length of your group program?8 min
- Invite your few favorites to 1-1 calls to give you feedback on program design...5 min
🤗 Warm welcome to this course!
Video · 4 min
Key points from the video
- Opens with real-time vulnerability: George is ~80% recovered from a bad stomach bug and explicitly names that he's not at 100% energy — uses this to model the course's own teaching about authentic imperfection.
- Core teaching-by-example: when working with "soul mate" clients/group members/students, you don't have to be perfect — you already are, showing up as your most authentic, heartfelt self in the moment. You don't need to perform beyond that.
- Clarifies the "soul mate" language isn't literally spiritual/soul-group doctrine (he leaves open whether it is true in that sense) — it's shorthand for people who resonate with your energy signature as you resonate with theirs.
- Personal history/credibility: leading group programs since 2009, ranging from ~20-person groups to 80+ member groups; at time of recording, running two 80-member group programs simultaneously.
- Frames the scope of this course precisely: launching, not facilitating — he expects to teach a separate future class on facilitation/leadership/group-meeting mechanics.
- Names what actually makes his courses special: not the information, not the (admittedly minimalist) platform design — it's the people/souls you connect with.
George's answers to students' questions (click to show)
A student shared: "Hi George, exciting to get going. Please help me understand if the two different class times each week are duplicative, or should I try to see all 6 classes? Thanks."
George replied: indeed all 6 classes are different so if able to attend all of them, great! And if not, be sure to watch all 6 of the modules.
A student shared: "Sharing here an email I wrote today to George, 2 years after setting up my membership group following this model. Dear George, I had to write to tell you how often I think of you with gratitude for introducing me to the idea of a group of 20 select clients. Since starting my Tap20 group, exactly 2 years ago this month (which is crazy!) I still have 11 of the original members going strong, and 13 …"
George replied: so wonderful to know that your group has continued to serve your members and your business! Thank you so much for the encouraging update 😊
A student shared: "Oof! FINALLY a coach and a course that actually speaks the truth! That's what i want to start off with. Thank you George. I have a question to this video: The conundrum I'm dealing with is that 1. I don't think I have 20 people who would be easy to 'convert' as part of a group program. 2. If I', lucky, I might manage (under the current circumstances), to maybe get 3-5. Additionally, the people I …"
George replied: I love seeing you engage with this course!
Great question, and I think it may be a mix of the factors you named 😆🙏🏼 but I do think that if you move forward with engaging your network in the Market Discovery process, you might find Program ideas that they would love, and willing to pay $100/month for.
Let's begin imagining your 20...
Video · 4 min
Key points from the video
- Explicit math worked two ways: beginners at $150/mo × 20 = $3,000/mo; more experienced practitioners at $250/mo or $400/mo × 20 = $5,000/mo or $8,000/mo — same headcount, different life.
- Suggestion: if it helps, close your eyes or look at a real list of names or contacts to bring to mind the people you know.
- Direct address, mid-lesson: pause the video and actually do the writing exercise before continuing, because watching the videos without acting on them is not very valuable.
Additional video: "4a do the exercise.mp4"
- Reassurance that this list is not permanent or authoritative: it will change over the years, as George notes his own ideas have changed continuously since 2009.
- Guidance to let the list sit and evolve: give it a night, then keep refining it as time goes on.
The full lesson text (click to show)
Imagine 20 people you love to work with – they enjoy your style and skills just as you are now, without you needing to change or improve anything – and you enjoy them as well.
Part of this work – as all work of "authentic business" – is to practice believing in the value of your skills and presence, and stepping more into your authentic service-oriented power.
Those 20 people probably already in your life/network right now.
Draw them forth by writing a heartfelt description of them...
- You're welcome to share in the Student Discussion doc as you tell us about them – anything you can tell us is great, their inner characteristics, outer (visible) demographics, their interests, and most importantly – why they like and trust you. And what they believe that you can support them with.
1. No perfection needed here... just write what comes to you. You can always update it later – and likely will :)
- After writing your comment in the Student Discussion doc, turn around and comment on 2 others' descriptions, especially if you resonate or know someone who is exactly like that! :)
- Just because you reply to someone's comment doesn't mean that you'll get a spot as part of their 20 ;-) but later in this course, if there's still space, and it seems aligned for the time being, they might reach out to you with a gentle invitation to play :-)
George's answers to students' questions (click to show)
A student shared: "QUESTION - Is there something magical about 20? Can it be more or less?"
George replied: Yes definitely can be a different number. It's just that I've found 20 to be not too small or big for a sustainable group program in terms of attendees on a call (since of course not everyone attends every call) as well as meeting typical income goals.
You attract the energy of people you visualize
Video · 1 min
Key points from the video
- George names having "mixed feelings" about the law of attraction generally, as a caveat/credibility move (he's not a blind believer).
- But makes an explicit exception: he does believe it works for attracting the right people — both romantic partners and business connections (clients, students, group members) — describing it as something he has found true in his own life, on both fronts.
- Says there is some kind of magic, or perhaps a neurochemical or scientific effect, that he can't fully explain, but encourages using whatever law-of-attraction practice resonates, specifically pointed at visualizing/heart-feeling your ideal group members.
George's answers to students' questions (click to show)
A student shared: "Do you have a practice that you would point people (like me) to first? I'd love to hear more from others who have found this useful."
George replied: thanks for asking. I made a video response and decided to put it on Youtube (I kept you private) -- https://youtu.be/KmgVBO1Wcpg -- let me know if that helps!
Soulful game of hide & seek 👼🏼✨🌎
Video · 6 min
Key points from the video
- Frames it explicitly as a metaphor/tool he chooses to believe literally (he jokes that he's a bit crazy), but says it's a useful lens for marketing, enrollment, and content, whether or not you believe it.
- The story: before incarnating, we were part of "soul groups" — the size is up for debate; he cites 144,000 as the high number he has heard, and adds that it may be even more.
- In the pre-incarnate realm: telepathic communication, unlimited time/energy/understanding — but a desire arose for individual growth, so the group agreed to play a game of hide and seek: incarnate on Earth when the worldwide web exists, so members could ping unique "energy signatures" to find each other again.
- The "worldwide web" is explained (tongue-in-cheek, as if to a naive pre-incarnate soul) as a device that lets you ping your energy signature to thousands of people at once via writing, speaking, video, or photos.
- Key practical payoff: the people who don't respond to your authentic content are simply not part of your soul group. George says he sometimes gets some bad energy back, and the more he pings, the more of that is out there, but it doesn't matter, because most of the time he starts finding his people.
- Explicitly names that the composition of "your 20" will shift over months/years as your authentic content distribution continues and your audience grows — which he calls a good problem to have.
- The emotional reframe: you are not chasing people down or begging them to join. In this story's logic, if you have to do that, they are not part of your soul group, or at least not part of your 20 for now.
The full lesson text (click to show)
Let's play with this imaginary tale...
In a celestial realm known as Heaven, a soul family thrived, aglow with a wisdom and love that felt almost boundless. Each soul was a unique spark in a grand constellation, radiant in the light of collective unity. Despite this wondrous harmony, a subtle yearning began to stir within them—a desire for deeper individual expression and growth.An Elder Soul stood before the gathering, saying, "Though we are in a realm of unity, we yearn for individual experiences to enrich our collective wisdom. Let us incarnate on Earth during a time of a great digital web, where we can send forth our unique energy signatures as a way to remember and recognize one another."In agreement, the soul family embarked upon their journey to Earth, manifesting in physical forms to navigate a world filled with complexities and opportunities. Bound by an eternal promise, they ventured into lives where they could both seek and offer lessons, always on the lookout for their kin.Grounded in teachings of authentic business, they each began to carve out their own unique paths. These souls emitted their energy signatures through heartfelt pieces of content—videos, writings, audios, and art. Each was an imprint of their authentic selves, designed to resonate through the sprawling digital landscape.While Earth's challenges—doubt, time, imperfection—sometimes darkened their steps, the soul family drew strength from their original mission. They saw these difficulties not as obstacles but as the medium through which their energy signatures could become more distinct, more refined.Over time, these soulful pings became more potent, more nuanced. Like cosmic beacons, they began to attract soulmates back into a collective orbit. Each reunion was a moment of celestial alignment, a rekindling of ancient connections, filling the souls with a sense of completeness and purpose.And so, every emitted energy signature and collaborative endeavor wove a new, intricate pattern into the tapestry of their Earthly lives, creating a bridge to their celestial origins. As each soul found its counterparts, the heavenly constellation they had once formed seemed to reclaim its brilliance, glowing with renewed fervor.The mission endures, both on Earth and in Heaven: to develop individual expression while fostering a collective, eternal unity. The energy signatures continue to flow through the digital maze and across the universe, each a note in a cosmic symphony of reconnection and love.–– courtesy of ChatGPT with George's prompting.
George's answers to students' questions (click to show)
A student shared: "What a beautiful story and empowering metaphor. It reminded me a little of this from Charles Eisenstein https://youtu.be/XinVOpdcbVc?si=BOYuLBkw_AulVYLs"
George replied: Love Charles Eisenstein! I don't remember seeing that video before but perhaps I did sometime in the past and it influenced me 😊
What skill or service would you love to provide to them? 💛
Video · 5 min
Extra video: 4a do the exercise · 1 min
Key points from the video
- Explicit no-judgment brainstorming instruction: write down everything that comes to mind with zero evaluation at this stage; he expects all of the ideas to get used eventually.
- Directs the learner to pause the recording and write the list before continuing, and repeats that instruction several times.
- Clarifies who NOT to design for: not skeptics with their arms folded who want you to prove your value — your ideal 20 are people leaning in, eager, who can't wait to hear what you'll offer and will probably want in as soon as you describe it.
- Rating method once the list exists: star or rate each idea by how valuable your ideal 20 would find it, then move the top 3–5 to the top of the list.
Additional video: "4a do the exercise.mp4" (second instance, on this lesson)
- Reinforces: this is not some fixed, authoritative list for life — expect it to keep evolving and being refined over the coming days and weeks.
The full lesson text (click to show)
Borrow from the energy of having Patrons. They are eager to support you.
You'll be providing immense value and care (sustainably) for these clients – they feel special for being one of your chosen 20.
Emphasize mindset shift from "hoping people say yes" to being selective about who you'll care for.
You’re not going to promise them hyped up results – you’ll promise them your care and skills.
Bring to mind & heart your group of 20... what skills might you love to provide for them?
- List as many skills / projects / experiences as you can. No idea is bad for now. They might all be used at some point later.
- Look at your list, and pick out the 3-5 that you believe would be the most valuable for your 20 at this time.
- You're welcome to share in the Student Discussion doc: start with your top 3-5, then list the rest if you'd like.
- After you comment in the Student Discussion doc, try to reply to 2 other comments to appreciate the specific things they listed that you would find valuable, or know someone who would.
- (Again, this is not that you will be one of their 20, but your reply certainly helps to validate the value of what they wrote – thank you for doing that!)
Lessons from Group Programs...
Video · 4 min
Have you been part of a Group program before?
What did you love about it? What aspects specifically?
Especially the marketing side of things... if it got you to sign up, what about it can you learn? Or another marketing of a group program it turned you off, what about it?
- Feel free to share your responses in the Student Discussion doc.
- As always: take a look at 2 others' comments and try to reply with any additional ideas or nuances to what they wrote, if you'd like.
Key points from the video
- Invites collective wisdom-mining: has the learner been a client/member/student in any group program, cohort, or membership before (regardless of size)?
- Two specific things to reflect on from your time as a member:
- The launch/marketing question (primary focus): what got you to sign up? What worked (or didn't) about their marketing/sales/enrollment that you might borrow — George normalizes not having a big design or copywriting budget: he does his own design and copywriting, keeps both minimal and his marketing quite boring on purpose, because his soul group clients don't need a superstar copywriter or designer.
- The in-program design question (secondary, lower priority for this class): what worked/didn't work once you were a member — explicitly deferred, since a future class will cover facilitation/leadership in depth.
- Etiquette note: discuss principles and patterns, not specific programs/organizations by name.
George's answers to students' questions (click to show)
A student shared: "QUESTION - Are we doing a public launch, or just seeking to recruit from a pre-selected group of "fans"? Part of my attraction to this model was the impression that I didn't have to create an entirely new launch. :-)"
George replied: ideally only need to personally invite the 20 (or enough to fill your intended size) although if that doesn't fill, you might consider a public announcement. Launch lightly, however.
A student shared: "Question to : What do you think of testing our initial design by running a group for say 3 months and then regrouping ;-) The advantage I can think of is that life would show very quickly what isn't sustainable or as effective/appreciated as hoped for. One disadvantage I see is double the work of recruitment... Anything else to consider there? !image Thank you for any insights! 🙏🏻"
George replied: I'm all for experiments! I just yesterday recorded another segment re: Beta Groups here: the lesson "Run a Beta Group first?" in Launch Your Group Program
A student shared: "I love courses that are a blend of talk and participation in the form of exercises, guided meditations, etc. I also appreciate when teachers try to help people feel heard and seen, either through QA, breakout rooms, etc., but still have good boundaries around sharing and time so that people who wouldn't necessarily share unless asked feel included. I'm a big fan of experiential classes, rather …"
George replied: great share!
Re: breakouts where participants choose. I've tried this before and it's tough because some people always have to choose to go into the room first, and then the next wave gets to choose which room to go to and the ones less chosen might feel badly about it. Alternatively, choosing only based on polling is possible and something I'd like to do more often, but participants won't know who they're going to be with, other than that those people also voted for the same option.
What's a "Group Program" vs. an "Online Course"?
Video · 2 min
The difference is semantics.
The point here is to launch a fairly small (20-person) group program that is beneficial for them, and that you enjoy facilitating.
Whether it's:
- a set curriculum and you do a lot of teaching,
- or it's mostly Q&A and members supporting each other
...is up to each person's style and skills :)
Key points from the video
- Group programs sound more valuable than online courses — an important distinction. George muses, almost as a confessional aside, that he should probably sell more of his own courses as group programs.
- Names the folk-assumption behind "online course": do-it-yourself-forever, isolated, unlimited scale — though he says that isn't true of many online courses, including his. His example is Udemy: you join 2,000 other people, buy the course, and never do anything with it.
- "Group program" framing signals both (a) higher perceived value and (b) higher expected commitment/participation — which matters precisely because there are only 20 spots.
- Bottom line one-liner: naming it "group program" rather than "course" helps set the frame that participants should commit and show up, not just consume.
How would you provide the skills/experiences? Gently stepping into program design...
Video · 3 min
Key points from the video
- Explicit self-correcting admission: George says he has done this too often — over-designing something complex up front instead of starting simple and letting member feedback shape complexity later.
- Practical prompt for the "favorite resources" design element: look at what tools you personally use daily/weekly/monthly to create the value you're planning to teach — digital, physical, or "spiritual" tools/resources — and consider whether to share access/use of those with members too.
- Frames program-design brainstorming (1-1 calls? group call cadence? buddy pairs/trios/quartets? private forum? email/DM support?) as still provisional at this stage, and stresses starting simple: add complexity later, once you see success with members and have their feedback.
The full lesson text (click to show)
How would you provide the top 3-5 skills/experiences/projects completed that you mentioned earlier?
Remember, you're serving 20 people at once, so you can't spend that much time with each person...
We are just brainstorming possible program design, we will flesh things out later. Don't toss any ideas out just yet. Write all ideas that intrigue you...
- Will there be one-to-one meetings with you? How often for a 1-1 call (if included, or higher tier)? E.g. meet 2x a month with each of the 20.
- How many Group meetings per month? Zoom or in person?
- Pair your 20 people up as buddies or trios or quartets?
- Will you prove an online private forum?
- Do you offer individual email/direct message support?
- Are there some of your few favorite resources you'll share to work on with them?
- Other favorite aspects of group programs?
Natural tendency is to overwhelm to overcompensate for giving them “value”.
We’ll talk about the Group Meeting Format later in the course.
About catering / over-catering to people’s specific needs...
Video · 4 min
Doing something more than 1-1 will immediately require your willingness to make it one size fits several, or a few sizes (that you can sustainably provide) fitting many!
We’ll talk more later about how to do this.
For now, set the intention that you will be able to hold a group that trusts you enough to go with whatever you provide, and to simply pick and choose what they each enjoy.
It’s like you’re giving a dinner party and doing the cooking – you provide several dishes that are generally enjoyable for them, knowing people will eat what they most enjoy and leave the rest.
TRUST in the process.
Know that you will learn from mistakes and you won’t be able to please everyone and THAT IS PERFECTLY OK.
Key points from the video
- A "dinner party" metaphor as an extended riff: imagine hosting 20 people and bending over backwards for each one's needs (a vegan cousin, a meat-only cousin who can't be put in the same room), and recognize the absurdity of over-customizing.
- Reframes the goal explicitly as sustainable care and structure for 20+ people, not in-depth 1-1-style customization transplanted into a group.
- Names it as a partnership, same as 1-1: you can't make a client change or benefit from your service, and that's even more the case with a group program.
- The instructive shift: stop leaning in to customize every word for each of the 20; lean back, provide what you sustainably can in a light way, and trust people to come and take from it what they need.
- Encourages pattern-noticing as the sustainable middle path — his own example: noticing that 60% of your ideal dinner guests are vegetarian, so you cook more vegetables — lean toward what most people need, as far as you can sustain it, rather than serving every individual need.
- Candid self-disclosure as reassurance to beginners: George has run groups since 2009 and says none of them has been brilliantly run (his members would say the same), and that he has had to practice trusting all these years. This normalizes imperfect execution.
- The sustainability point: if you have been working too hard up to now, true sustainability for your business comes from learning to work more lightly.
George's answers to students' questions (click to show)
George added: A participant wrote to me:
"I avoid having the family dinner because my family is all so high maintenance in their food issues and are all very particular…)
But I think that some part of me has been viewing having a group program being the same, so I don’t do it…
BUT, your suggestion to lean BACK and not forward, which for me is loving detachment, is a balm for me. Thank you."
*So interesting! Good analogy. May we instead view our program members as a group of low maintenance friends 😄 *
A student shared: "I offer group programs. Out of every 10 participants, there are always one or two who cause trouble by claiming they are not receiving personalized care (in other words, 1:1). They are aware that the program is a group one, and that any group program will be different from a 1:1 program."
George replied: I hear you. I don't know if you already offer, for the group participants, that they can buy discounted 1:1 sessions with you. That seems to satisfy people, that there's the* option* of having 1:1 with you if they want to pay for it, and that it's a better deal for them as group members.
What will be the length of your group program?
Video · 8 min
Extra video: 25-Is-it-a-good-idea-to-do-a-long-program-eg-1-year- · 2 min
First exploration into the strategy might be to first invite some people and seeing what their interests/wants are, related to your field of expertise, and then as you gather enough interest, you can then set a date to then invite more people. But start with a minimum number in mind, even if it's not 20, with which you're willing to start the group.
Start with 3 months – there are huge marketing benefits to framing the program as a fixed duration (e.g. 3 months) rather than an ongoing subscription.
Plus it'll be helpful for you to test the fit (of clients) as well as the experience of the program design.
Towards the end of the 3 months you can then enroll them for another 3-6 months. (6 months intended, 3 month as another option.)
Key points from the video
- Counterintuitive core finding: George's year-long group program was dramatically easier to launch/fill than his month-to-month program. He says reaching 80 members in the month-to-month program took at least ten times the effort, and describes it as pulling teeth.
- Explains why: a big objection prospective members have to open-ended monthly billing is not knowing how long they would have to pay to get the benefit. A fixed one-year price (a few thousand dollars for the year) is easier to budget for, because they know the payments won't go on forever, as they would with a utility company.
- Attrition data point: the month-to-month program has terrible attrition — constant off-boarding of people who try it for a month and leave; names the specific month-to-month program as "Soul Gym" (content creation program).
- Full personal program-history timeline as proof of the cohort-scaling path: took a break in group programs 2012–2014, relaunched 2015 with 20–22 people, grew to ~30 (2016), ~45 (2017), and by 2023 maxed out at 80 members with minimal attrition (~3 people/year, immediately backfilled from a waitlist).
- Identifies two distinct things you learn from every single cohort launch: (1) program-design tweaks you wish you'd made from the start, and (2) member/people-fit — over time this can lead to adding an application process to filter for better fit.
- Suggested progression for beginners: maybe start at 3 months → relaunch another 3 months (or move to 6) → 6 months → 6 months again → eventually a full year, rather than committing to a program for life or a full year immediately.
Additional video: "25 Is it a good idea to do a long program eg 1 year?.mp4"
- Answers a direct question from a member who already has experience with 6-month programs and is considering a 1-year program: an unambiguous yes.
- Personally prefers 1 year as his own ceiling — likes the natural "fresh start" energy of beginning a new calendar year (or equinox/school-year-aligned cycle) with revised program design; also cites easier business-model/income forecasting from year-long terms.
- Notes he's heard of but never tried 18-month or 2–3-year group programs.
- Caution: a year-long program is probably not a good idea when you are launching your first group program, or possibly your second — because each launch/run teaches you so much that you'll want to change things sooner than a full year allows; suggests the incremental progression (3mo → 3mo/6mo → 6mo → year) instead.
- Adds 9 months as another nice option, which he likens to a birthing of a process or result.
George's answers to students' questions (click to show)
A student shared: "you may be coming to this in later lessons so let me know if that's so and I'll wait ;) I'm noticing that I can't really even conceptualize how to turn what I'm thinking of doing for a time defined program into an ongoing subscription. Would love to hear/learn more about this"
George replied: thanks for asking. This is of course a very important distinction so I'll want to make a segment about this. Can you reply here with what you're thinking in terms of your defined program and how it doesn't seem to make sense for ongoing?
I'll use this class as an example. Of course we can only work on "launching" our group program for a time being but if I were doing an ongoing thing around this I would sell it as "launch your group program and nurture the deepest transformation" or something, because that would definitely require ongoing learning, fine tuning, trial/error, leadership skills etc for years 😅
A student shared: "you may be coming to this in later lessons so let me know if that's so and I'll wait ;) I'm noticing that I can't really even conceptualize how to turn what I'm thinking of doing for a time defined program into an ongoing subscription. Would love to hear/learn more about this"
George replied: if you can offer any specifics in terms of the topics of your program, the intended/hoped-for results and issues that you work with group participants on, that will help me further brainstorm 🙏🏼
Invite your few favorites to 1-1 calls to give you feedback on program design...
Video · 5 min
Extra video: 9a These 3 could be on your list of 20 · 1 min
Key points from the video
- George's philosophy of marketing: authentic marketing is how a business finds its calling — a back-and-forth conversation/dance to find the sweet spot where what you love overlaps with what the market loves (two circles with a slice of overlap), discovered through market research conversations.
- Sharply contrasts good vs. bad marketing: bad marketing is built alone in private, then handed to a marketer to push on people with manipulative strategies; good marketing is done in collaboration with the people you're marketing to, from the start.
- Defines "market research conversations" plainly: simply talking with the people you would eventually like to sell to (or someone who represents their characteristics).
- Concrete action: reach out, ideally today (at least draft the note), to 1–3 of your most comfortable people for a short (aim ~15 minutes, up to 30) casual conversation — explicitly not a sales pitch to convince them to join your program at a set monthly price.
- Modeling authentic outreach tone with an intentionally informal, low-effort message (as casual as a one-line note asking whether they have 15 minutes) — the point being to write what feels natural for your relationship with that person, not polished copy.
Additional video: "9a These 3 could be on your list of 20.mp4"
- Clarifies scope ambiguity: these 1–3 feedback-call people could end up being part of your eventual 20 — but you don't need to know or decide that yet; that gets clarified later in the course.
The full lesson text (click to show)
Invite a few first (we’ll invite the rest later!) – the ones you feel most comfortable with… to ask them for feedback on a group that you're creating.
The idea is to see what questions they ask you.
Their feedback can really help shape the future of your program.
Be grateful for their supportiveness over the months/years!
- Because this type of invite is quite personal, you should write a draft first -- with a specific favorite person in mind -- before looking at others' examples in the Student Discussion doc.
- Once you've written the draft, look in the Student Discussion doc at a few others' examples, and reply to their comment regarding what parts of it you especially liked.
- Edit your draft if needed, then add it as an example in the Student Discussion doc to inspire others! (Or add whatever part you feel appropriate to share.)
George's answers to students' questions (click to show)
A student shared: "QUESTION: Is the draft of a potential email to these people, or a draft of talking points with those people?"
George replied: thanks for asking -- it's the draft message to these few favorite people. Although if you'd like to share some possible talking points, feel free 😊
We'll discuss more about the actual conversation in the next module.
A student shared: "I'm just popping in here to encourage anyone who is feeling awkward and unsure about this step to gather up your courage and imagine how excited people might feel to be invited to this conversation. Truly. I sent out 5 invitations today and within 25 minutes I had the first booking for the call, with a message saying they were looking forward to it and it would be fun to have that conversation …"
George replied: thank you so much for this encouraging example!🙏🏼
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