Interview Mastery

When an interview is done well

I’ve been interviewed on many podcasts, channels and summits, and I’ve also played the other role, as a host.

Rarely am I impressed with how my host did… or if I’m the host, how my guests did.

It often feels like an opportunity wasted for both sides...

Many guests answer questions too literally, and explain themselves too much. Hosts often ask what every guest has been asked before, and the audience tunes out.

When you interview someone for your video channel, social media page, or podcast – and you do a good job as a host – your guest is naturally excited to share the recording, introducing you to people interested in your topic.

Vice versa – when you’re being interviewed, and you do a great job as a guest, your host naturally is excited to share your interview even further!

This course teaches a way of interviewing that serves the audience first:

• ✓Start as a host. Guests say yes far more readily than busy hosts do.
• ✓As a guest, you speak to the audience, using the host’s questions as a bridge to what you came to share.
• ✓No need to define your ideal client first. You show up as yourself, and notice who resonates with you.
• ✓Practice first. A few Clarity Interviews with a friend or colleague help you find your message, so your first public interview isn’t your first try.

Unless you’re a celebrity to the audience, an interview isn’t a conversation between two people. It’s a presentation to the audience.

And you might even enjoy your “marketing” efforts, because you’re connecting from the heart with people whose message you’re genuinely curious about.

What you’ll be able to do, step by step

Each module has short videos and a lesson document you can read or hand to your AI. Most module documents also gather past students’ questions, with my answers.

1. Module 1 · Begin with Clarity Interviews

   Know what you want to say, and practice it out loud

   Gather your Interview Message: what your ideal audience believes differently, what they need to understand, and the stories that show your experience. List five to ten questions you’d love a host to ask, and an offer you can describe in under two minutes.

   Then practice in Clarity Interviews: an hour with a friend or colleague, taking turns as host and guest and sharing feedback at the end. I suggest at least three before your next public interview.

   This module is free to watch for 72 hours: start the free Module 1 replay.

2. Module 2 · First, interview others

   Find guests who are likely to say yes, and invite them warmly

   Learn why I suggest hosting before guesting, and how a guest who enjoyed your interview introduces you to their people by sharing the recording.

   Find guests in your own circles, check their reach by the average likes on their recent posts (follower counts can mislead), and send a warm invitation. You’ll also set up simple tech, with the camera and light you probably already have.

3. Module 3 · Being a great host

   Host an interview your audience stays with, and your guest wants to share

   Write questions with the Oprah principle in mind: what would your ideal client ask this guest, if they had only one meeting? And skip the questions that put audiences to sleep, starting with “Tell us about your journey” (the answer might begin, “Well, I started out as a fetus…”).

   You’ll get my guest questionnaire as a Google Doc template to adapt, and the day-of habits I use, like a three-minute stopwatch for long-winded answers. One video shows me hosting a practice interview, and I explain where I look and when I switch views.

4. Module 4 · Being a great guest

   Get invited by hosts you’ve chosen with care

   Find hosts by noticing where your friends and colleagues get interviewed, check each host’s audience, and reach out, ideally through a mutual contact. You’ll learn how to ask for that introduction without putting pressure on anyone.

   When a host says yes, you’ll know how to reply, and what to expect from a single interview (so you keep going for the long run).

5. Module 5 · More skills to practice as a guest

   Bring your message to someone else’s audience

   Prepare your message like a short talk, in segments of a few minutes, each with a phrase people will remember. Have one to five client stories ready, or your own story if you’re just starting out.

   When a host’s question wanders, use it as a bridge back to what you came to share. At the end, speak your offer to the listener who connected with you most, and give them a search phrase instead of a web address they’ll forget.

6. Module 6 · After the interview

   Follow up warmly, and suggest what you might do together next

   Send a specific thank-you right after the interview (so few people do this!), and suggest ways to keep collaborating, like a follow-up webinar for the host’s audience.

   Then share the interview well. If you enjoy editing, there are optional ideas for short clips, YouTube chapters and a blog post.

What students loved most

When students write about this course, these are the moments they mention most:

• ✓Seeing, as a guest, that they’re speaking to the audience through the host.
• ✓Spotting the “tell us about your journey” trap, which one student had fallen into in nearly every interview.
• ✓Their first Clarity Interviews, which left them feeling uplifted, and clearer about which ideas to keep.
• ✓Permission to stop defining their ideal client on paper, which several found freeing.
• ✓Starting as a host, and hearing back from guests they invited.

These come from students of an earlier version of the course.

A good fit if…

• ✓You’re a coach, healer, teacher or other soulpreneur, and you’d like interviews to help new people find your work
• ✓You’ve been a guest, and came away feeling you didn’t get to share what you came to say
• ✓You’d love to host conversations, even without a podcast or much of an audience yet
• ✓You’re new to interviews, or you don’t have many client stories yet
• ✓You’re willing to practice with a friend or colleague before you go public

Probably not if…

• ×You want personal coaching or feedback. This course is recorded, and you work through it at your own pace
• ×You’re hoping one big show will make your business. This course is about steady interviews over time
• ×You’d rather keep interviews a friendly chat. That’s fine, and this course is about preparing for the audience

By the end, you’ll…

1. 1Have an Interview Message you’ve practiced out loud in Clarity Interviews.
2. 2Know how to find, vet and invite guests, and host an interview they’ll be glad to share.
3. 3Have a warm way to reach the hosts you’d love to be interviewed by, ideally through a mutual contact.
4. 4Speak to the audience as a guest, using the host’s questions as a bridge to your message.
5. 5Follow up after each interview in ways that can grow into friendships and collaborations.

$75

One payment for the videos, a lesson document for each module, and my guest questionnaire template, all in a Google Drive folder that’s yours to keep, with lifetime access.

Checkout is on Kit. Then you’ll get a button that opens the course’s Start Here page.

Before you enroll

Ready for your first Clarity Interview?

$75 · lifetime access · go at your own pace