Authentic Marketing
Authentic Marketing = Serving Generously at Scale
I used to say marketing is making friends at scale.
On reflection, that phrase doesn't quite capture what I meant. As an introvert, I tend to shy away from having many friends. But something I do yearn for is to serve as deeply, and as generously, as I can.
So I'd like to rephrase it now:
Marketing is serving generously at scale.
That is what heart-based marketing means to me.
What makes giving generous…
Heart-centered marketing (or authentic marketing, as I've long called it) has always meant d…
The 7 Practices of Thriving Soulpreneurs
A Living-Garden Approach to a Joyful, Authentic Business.
Introduction:
A garden is cyclical, alive, relational. No finish line — just seasons of sowing, tending, harvesting, and composting. Each month, quarter, and year is a new loop of Spiral Learning, where small, steady, honest work compounds into clarity, income, and impact, while staying true to a heart of ministry, friendship with your audience, and joyful service. 🙏🏼
The 7 Practices are the ongoing rhythms of an authentic busi…
Authentic Marketing: Where Inner Exploration Meets Outer Service
Given that you’re here reading my post, I’m going to guess that you’re in business primarily to express your soul and to serve others’ transformation. And for that, I’m grateful and I honor your intentions! 🙏
However, most marketing experts assume otherwise: they think we’re in it mainly for the money. Their advertisements often show cash, cars, vacations…
“Get more traffic and profits!”
“Build a 7-figure income!”
Essentially: they’ve made money to be the god of their business. They’re doing m…
Your marketing makes a greater impact than your “real” work...
Many soulpreneurs fall prey to the idea of “means to an end”… just let the marketers do whatever they need to get us an audience, so that we can do our “real” work with the clients…
Those soulpreneurs don’t understand that their marketing itself is impacting many more people, compared to the smaller numbers who eventually sign up to work with them…
Their public presence (messaging and selling) is influencing many more souls than they realize.
In other words, your marketing itself is a core pa…
Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…