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7 Authentic Ways to Get More Visibility For Your Content
I receive this question often –
“How to get more visibility for my content?”
Here’s my response:
Start with posting where you already have engagement.
If you haven’t started social media yet, or it’s been a long time, then it’s time to test the few platforms that intrigue you most, and see where you get the most reactions and comments.
Perhaps it’s posting to your Facebook profile, or to LinkedIn. Or Instagram, X (twitter), Threads, YouTube, Tiktok. Whichever platforms interest you (o…
“I do outreach for my business, but very few people respond… what’s wrong with what I’m doing?”
You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?
Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I have Q&A calls (info here: George Kao Q&A Calls) that I hope you can attend, to allow us to discuss and diagnose what’s really going on in your specific situation.
Until we get to talk, here are ide…
All of my content is uncopyrighted :)
I would make sure my content had a clear “copyright” notice.
And when I was surfing social media, I would be vigilant about whether people in my industry were using “my” ideas…
It was tiring. And eventually, I realized that it was a futile effort.
Most people are honest and shouldn’t be made to feel like suspects…
…and the few who might steal “my” ideas (I now don’t believe any idea is fully “mine”) are going to find clev…
Authentically grow your social media -- by supporting your audience's sovereignty
For social media growth, you typically learn to chase algorithmic trends and use “hacks” for getting people’s attention.
Even if it sometimes works, those methods are truly distasteful to my conscience.
And shallow techniques tend to build shallow connections. It’s more likely to grow a following that won’t care about your offerings nor deeply resonate with your energy signature.
For us soulpreneurs, it’s different. We are aiming for a true audience — one that doesn’t need us to use tri…
Clarify your unique strengths for your authentic business
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into …