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The FTApr Webinar Strategy: A Simple, Soulful Way To Share Your Work
I enjoy running free webinars. After years of experimenting (and fumbling through different formats!) I’ve landed on one I’ve come to love: a way of gathering a group of people live, many of whom I’ve never met, and spending 90 minutes exploring something we care about, together. It’s become one of the more joyful practices in my work.
It didn’t start this way. Like many soulpreneurs, I began with the default approach: teach something for free, leave the recording available forever, and hope a …
What is a Soulpreneur?
I love the word soulpreneur.
It’s an idea, a posture, that I’ve been aiming to live for almost two decades, and something I see more thoughtful humans reaching for, often without a word for it yet.
So let me share what it means to me, in case it helps you recognize yourself. :)
The feeling that there has to be more
It’s 3pm on a Tuesday, you’re at your screen, and somewhere underneath the pile of to-do’s, there’s a question: is this really it?
Or it’s late at night, and you’re thinking abou…
How To Write *Without* Sounding Like AI
If you only have a minute… readers can feel AI writing within a sentence or two, mostly from its patterns: sentences all the same length, paragraphs on the same template, hedging where a position belongs, and lists of three everywhere. So vary your rhythm, get specific, take a position (even a small one), cut the smoothing words, and use the words you'd say out loud. I also let AI do the first editing pass with the prompt below, then finish by hand.
I enjoy writing with AI’s support. It’…
Follow Your Fascination, Then Align It with the Market
This is for “soulpreneurs” — aka solopreneurs who want their work to feel like play, who sense that “grind harder” isn’t sustainable, and who want to build from genuine curiosity instead.
A soulpreneur business lives at the intersection of what lights you up and what people already value enough to pay for.
This post focuses on the first half — what lights you up! — because without that, you might burn out before the business ever gets traction.
The Core Idea:
Find the thing that m…
Your Income Comes from Their Spending
This post is for solopreneurs who need paying clients — especially if you’ve invested time and money in your business but still struggle with enrollment. Your goal is to have this wonderful work you do to be more than a hobby or volunteer project.
A soulpreneur business lives at the intersection of what lights you up, and what people value enough to pay for. This post focuses on the second half — what people want to buy — because it’s the half most solopreneurs skip.
A Common Pattern:
I’ve be…